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September 28, 2011

Google Makes Investment In Start-Up Based Offices In London's East End

By Oliver VanDervoort, Contributing Writer

When you are attempting to be the biggest and best information technology company in the world, it helps to actually have stretched your resources all around the world. Google (News - Alert) has taken some steps to bring some ancient resources into our modern world, with the digitization of the Dead Sea Scrolls. 



The company has also done a good job of getting its products to every corner of the globe thanks in large part to companies acting as middlemen the way Revevol recently did in Romania. Of course, in order to stay on top of things in the technological field you need to invest in the future and that is exactly what the internet giant has done with their recent investment in London.

Google has signed a lease for a seven floor building in what is being called London’s “Tech City.” This particular stretch of the city has been dubbed as the fastest growing hub for internet startup and technology companies in Europe. Google’s building will serve as a sort of launching pad for developers and potential start-up companies that Google sees promise in. 

The building will officially open in 2012 and will have offices for Google advisers as well as staff from other companies who will back technological entrepreneurs. Google said that they hope having a center in London with this gear will only help them and other companies make huge advances in known tech.

This particular move appears to be a nod to British Prime Minister David Cameron who said that he wants the East end of London to rival California’s Silicon Valley. Google, as well as Vodafone and Facebook (News - Alert) had initially expressed interest in following through with this aim. Countries around the world only benefit if there is more than one technological center, and while Silicon Valley has long been seen as the leader in areas like this, other countries have tried to rival it. 

Those countries did not have the backing or direct input of Google. The search giant’s investment should get other companies to show some real interest in investing and that could make all the difference in regards to London’s Tech City.





Edited by Jennifer Russell
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