
A healthcare business comes with more overhead costs than the average business. All of the usual expenses exist:
- Marketing
- Startup costs
- Equipment
- Employees
- Software
The difference is that healthcare companies usually rely on more of everything. You need plenty of employees to man the phones and sit at the reception desk when patients come in. Alongside doctors, you require nurses and various assistants. The sheer scale of the hardware needs far surpasses almost anything else - think x-ray machines, patient beds, medical tools, etc.
It makes it increasingly difficult for healthcare professionals to function and run their business with a positive cash flow. Money keeps bleeding out, which leads to loans being obtained, and you’re in a constant cycle of repayments without making serious profits. Targeting the expenses helps you establish a positive cash flow, reducing the need for external financial help and allowing your healthcare business to thrive.
While it can seem like an impossible task, many healthcare businesses manage to cut their overhead expenses by using the following technologies:
Virtual Assistants
The easiest way to save money when running a healthcare business is by hiring virtual assistants. It takes care of one of the largest expenses: employment costs. While the data on this is hard to obtain and fluctuates from place to place, you’re normally paying between $14.20 and $25.93 per hour for a healthcare assistant. On top of that, you have to pay them a pension and provide some sort of benefits package that includes paid leave.
It all adds up, yet healthcare companies are realizing that virtual assistants provide the same job role at a fraction of the cost. If you visit My Mountain Mover, you’ll also see that virtual assistants are real humans who’ve been pre-trained in the healthcare industry. In other words, healthcare businesses still get qualified individuals to answer phone calls and book patients in for appointments, but there’s just less need to hire an in-house team.
It’s still wise to have one or two in-person receptionists to greet patients, though virtual assistants can take the place of a dozen or more staff members and still cost around 70% less overall.
Telehealth Platforms
Virtual assistants aren’t the only use of digital technology to reduce healthcare business expenses. Several companies use telehealth platforms to provide virtual healthcare services beyond simply booking appointments or answering calls.
In a nutshell, telehealth is broadly defined as “the use of communications technologies to provide health care at a distance”. That’s given by the National Institute of Biomedical Imaging and Bioengineering, and it basically means that you can provide things like text or video consultation services to patients from afar.
How does this save money? Again, it comes back to the idea of being less reliant on an in-house team. A healthcare business can still have a couple of doctors or key members working to see patients on-site, yet it offers the bulk of its services through a telehealth platform. Less money is spent hiring medical professionals (which costs a fortune), but the business still provides an all-encompassing service.
Additionally, telehealth is more accessible to the wider patient market, which can help your business draw in more new patients. As well as saving money, this can be a method to make more money and improve your cash flow further.
Wearable Monitoring Devices
In-person visits can cost your business a lot of money over time. While a patient visiting your healthcare company may seem like a good thing, repeat visits put a drain on resources and end up being a negative.
A patient who requires weekly check-ins will also demand that your healthcare business has in-person doctors working at all times. There could also be the need for scans or X-rays that don’t always amount to something, yet are part of the regular treatment program.
That’s where the ideal of wearable monitoring devices comes into play. Healthcare businesses provide patients with devices that monitor key medical signs. For instance, it monitors something with a chronic heart condition’s heart rate, blood pressure, and so on. This tech can inform medical professionals if it’s necessary to bring the patient in for a visit or if the check-ins can be done remotely. Thus, you see fewer repeat visits with less of a strain on your resources and much lower overheads.
Running a healthcare business can be complex, but there are ways to make it more affordable. The common theme with these tech-focused ideas is that they save money without degrading the patient experience. Patients still have access to the same care services, it just costs less for the business to provide them.