TMCnet Feature Free eNews Subscription
May 23, 2023

Michelle Kam Discusses How Technology Has Impacted Real Estate Selling

The real estate industry has undergone a massive transformation in recent years. Thanks to technological advances, buying and selling homes has become more accessible and efficient than ever before. Technological innovations have changed how real estate agents do business, from increased access to property listings to better communication and collaboration between realtors and clients. Real estate expert Michelle Kam in Toronto, Ontario, Canada, will look at how technology has impacted the world of real estate today—from marketing strategies to negotiation tactics—and discuss how savvy agents can use these new resources!

How Technology Has Transformed The Way People Search For Properties Online

Michelle Kam says technology has revolutionized every aspect of our lives, including how we search for properties. Today, with a few clicks on your computer or mobile phone you will get access to thousands of listings from the comfort of your couch. Advanced search filters allow you to narrow down your options based on location, price range, property type, and other relevant factors. Furthermore, virtual tours and high-quality images give you a better understanding of the property's features and layout, which reduces the need for physical visits. Using technology in property search has made the process less tedious and more convenient for everyone. There are also Facebook (News - Alert) groups in which you can sign up to which will allow you to learn about the neighborhood that you are potentially investing in.

The Importance Of High-Quality Listing Photos

When it comes to buying a house, first impressions are everything. This is why high-quality listing photos are so important. Potential buyers will likely decide whether to view a property based on the images accompanying the listing. Grainy or poorly lit pictures can deter buyers from considering your property, while beautiful, crisp shots can catch their eye and make them want to see more. It's also important to note that professional photography can make even a tiny or unimpressive space look more polished and inviting. So, if you want to attract a wide range of potential buyers and increase your chances of a successful sale, investing in high-quality listing photos is a must. These days, virtual tours with drones are also becoming the norm.

Virtual Tours And 3D Walkthroughs

Gone are the days of flipping through brochures or relying on grainy images to get a feel for a property. With the rise of virtual tours and 3D walkthroughs, the real estate industry has been completely transformed. Now, potential homebuyers can immerse themselves in an interactive experience, navigating through every nook and cranny of space from the comfort of their device. It's like having a personalized tour guide leading you through a property, but without ever having to leave your couch. And it's not just limited to real estate -- museums, historical sites, and even national parks have jumped on board, providing visitors with unprecedented exploration and education. With virtual tours and 3D walkthroughs, the possibilities are truly endless.

Benefits Of Utilizing Social Media To Promote Your Property

Michelle Kam says social media has become a powerful tool for promoting properties and reaching a wider audience. Various benefits come with utilizing social media to promote your property. The first and most apparent benefit is increasing visibility and getting a large audience. Social media platforms such as Facebook, Twitter (News - Alert), and Instagram have millions of active users who can potentially see your property listing. Another benefit of using social media to promote your property is the ability to target specific demographics. For example, if your property targets young professionals, you can create ads specifically designed for that audience. In addition, social media allows you to interact with potential buyers and answer their questions. Doing this can build trust with your audience and increase the likelihood of making a sale. Overall, social media provides many benefits for property promotion and is an excellent tool for any seller looking to increase the visibility of their property.

Smart Home Devices That Increase A Home’s Marketability

In today's world, everything is going smart, including our homes. Smart home devices are becoming increasingly popular, not just for convenience or comfort. They also add much value to your home if you ever decide to sell it. Whether it be voice-activated assistants or a smart thermostat, these devices can increase the marketability of your home by making it more energy-efficient, secure, and easy to manage. Potential buyers are willing to pay more for a home with intelligent devices installed, knowing they won't have to worry about spending extra money and time to upgrade their new home. So, if you're considering putting your home on the market, investing in some smart home devices might be wise to boost your home's marketability and potential profit.

How Ai-Driven Analytics Can Help Optimize Pricing For Maximum Profit Margin

Michelle Kam says in today's fast-paced business world, pricing strategies can make or break a company's success. With the rise of artificial intelligence-driven analytics, businesses now have a powerful new tool to help them optimize their pricing for maximum profit margin. By analyzing customer demographics, purchase history, and competitor pricing, AI-driven pricing algorithms can provide real-time recommendations to help businesses adjust their prices to stay competitive and increase profits. This technology is a game-changer, giving businesses an edge in an increasingly complex and competitive marketplace. By harnessing the power of AI-driven analytics, companies can maximize their profit margins, retain customers, and stay ahead of the competition.

Final Thoughts

Technology has been a game-changer for showcasing property online. It allows us to create precise and detailed listing photos and offers our potential buyers the chance to experience the property through virtual tours and 3D walkthroughs. Adding smart home devices can also be mutually beneficial, as they can provide comfort and further increase your property's marketability. Utilizing social media platforms can allow you to drive more traffic to your listing and reach a larger audience. Additionally, AI-driven analytics can give you essential insights into pricing optimization, ensuring maximum profit margin. Understanding modern trends in marketing real estate can help you stay ahead of the competition in this ever-changing landscape.

» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]


» More TMCnet Feature Articles