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March 29, 2023

4 Ways to Use Technology in Your Small Business

is an undeniably important part of running a business. Businesses need technology to do everything from keeping track of employee hours to tracking profits and losses. In our technology-centered world, running a thriving business without tech is pretty much impossible. But smaller businesses might not have the capital to invest in fancy software and gadgets for their business. Even so, there are plenty of ways to incorporate technology into your business model. Here are a few ways.

1. Use social media

Almost all businesses, both big and small, use social media to promote their products and services, interact with customers, and build their brands. If you have a small business, you should definitely take advantage of social networking platforms to grow your business. 

There are lots of ways to use social media in your business. Some social media platforms allow you to connect with other professionals in your field and network with people. But most popular social networks work best for marketing to your customers. You can start an account and post your products, behind-the-scenes videos, and interactive surveys. Social media is a great way for people to see your personality and be able to connect with your brand in an informal way. You can sell directly on social media or just focus on making content that gets more eyes on your page and generates leads. You can also do promotional giveaways and contests, and use a random name picker for a contest to pick a winner from your followers or those who comment on your posts. There’s no denying that social media is the perfect way to incorporate technology into your business.

2. Get essential software

There are tons of different kinds of software available for businesses that help you with everything from lead acquisition to customer service. But not all of these programs are worth the price tag (News - Alert) for a small business. Smaller businesses have smaller budgets, so make sure you choose wisely what software to invest in. For example, accounting software is an extremely helpful tool that can help you manage your business’s finances and keep track of your expenses, profits, taxes, and more. Payroll software can make paying your employees a breeze. Website building software can help you to create your own website if you can’t hire a web developer. Depending on your business and needs, choose affordable software that saves you enough time and work to make them worth paying for. 

3. Invest in quality devices

Most businesses use devices like computers, laptops, monitors, and others for their daily operations. Since these devices are essential to keep your business running smoothly, it’s a good idea to invest in ones that will serve your business needs and that are efficient enough for the job. Old, outdated devices slow work down and make employees less productive. There’s not much they can do if their computer is down all morning, or is so old that it takes forever to do anything. While computers and other tech can be quite expensive, they make everyone’s jobs easier and will boost your business’s efficiency. Also, while some devices may be unnecessary, they can save you time in the long run, and as the saying goes, time is money. For example, you may not see the need for field technicians or service providers to have a tablet or other device since they can make notes that can later be transferred to customer files by an office worker. But if your techs have a tablet, they can enter their field notes directly into your program and the extra work for the office assistant is no longer necessary. You streamline your process and make things easier for everyone in the process. 

4. Try remote work for your employees

One incredible use of technology is the flexibility it allows for working wherever and whenever. Remote work is a big perk for some people, and technology allows you to offer that to your employees if your business model can handle it. You can conduct meetings over video conference, maintain communication through a company chat, keep tabs on project progress using an app, and a whole lot more. While not all businesses can incorporate remote working into their company, there are plenty that can. This allows workers to work where they want and gives them more freedom to choose their schedule for working hours if you allow them to. That kind of flexibility shows your employees that you value them and keeps them happy.

Using technology in your business is a must, but every business must decide how to incorporate technology into its daily operations. If your company is small, you likely can’t afford to pay for expensive software and other fancy tech. But there are plenty of ways you can use technology to improve your business. Try the tips above to make the best use of the latest tech.

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