When it comes to innovation in betting, it’s hard to look beyond the early crypto casinos for an example of forward thinking. Among those names, perhaps the most recognized is Cloudbet, which was first on the scene with Bitcoin betting, and has kept a healthy interest in change ever since. Now, with their Marketplace reward program and Lightning points loyalty system, the bookmaker is making another big impact on the innovative betting front. Would you like to have the chance to save towards a Lamborghini Huracan while you’re betting? That could be in your future, if you know how to use Marketplace.

Let’s get one thing out of the way first: there are three immediate headline-grabbing rewards that you can aim for if you opt in to the system. The Lamborghini is the mid-range option among those three, with a week-long VIP holiday on a private island on offer for a smaller collection of points. If you’re a very active bettor with an ironclad sense of focus, then you could hold on for longer and cash your Lightning Points in for the grandest prize of all, a limited edition Rolex Daytona “Rainbow” watch. To redeem any of these prizes is going to involve a long wait and lots of betting, though, and in recognition of this Cloudbet is offering some more achievable goals.

While the extremely high rollers check out the star prizes, more realistic bettors will likely be more intrigued by what’s on offer for a lower points total. Those rewards come in the form of free bets and free spins on the Cloudbet site, but you’re likely wondering what the spin is here. Cloudbet never does anything in a boring way, and here again they’ve brought an innovative touch to the more achievable prizes. The more points you collect, the more appealing you can make these freebies.

Any smart bettor will know that free bets and spins tend to come with some caveats attached, but for more points you can dampen the impact of said caveats. Most free bets and spins come with wagering requirements attached; with the Marketplace system, you can control the limit of those requirements. Instead of having to bet through your winnings twenty times, you may only have to do it once - vastly increasing your chances of walking away with winnings that are truly worth having. Which may not be a break in the Maldives, but is still pretty impressive.

As we’ve said, Cloudbet don’t do things in a boring way. During the World Cup that ended last month in Qatar, they gave double Lightning Points for any bet placed on the tournament. While that offer has now closed, it’s safe to say that Cloudbet are likely to offer more paths in the future to bettors who want to maximize their points and aim for the better rewards. As things stand the offers are still more attractive than what’s on offer with most loyalty programs, so it’s a good idea to keep your eyes peeled for more from the popular crypto betting site.