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October 18, 2022

Javon Charleston Explains How TikTok Changed The Game For Content Creators

TikTok has become one of the world's most popular social media platforms in less than two years. The app allows users to create and share short video clips, and it has been downloaded more than 1.5 billion times since its launch in September 2016. While TikTok is most popular with teenagers and young adults, content creation experts like Javon Charleston in Lexington, SC, know it has also become an essential marketing tool for brands and businesses of all sizes.

So, how did TikTok go from being an obscure Chinese social media app to becoming a global phenomenon? And what does this mean for content creators all over the world? Let's take a closer look.

How TikTok Took Over The World

TikTok first rose to prominence in China, known as Douyin. The app quickly became popular with teenagers and young adults thanks to its fun and quirky interface, unlike anything that had come before it. In September 2016, TikTok was launched globally under the name TikTok.

The app quickly caught on in other countries, thanks partly to its viral marketing campaigns. For example, in 2018, TikTok launched a campaign in India called #HowITwoStep, which encouraged users to submit videos of themselves dancing to the country's trending songs. The campaign was a huge success and helped make TikTok one of the most popular apps in India within months of its launch.

Javon Charleston says its focus on creative content sets TikTok apart from other social media platforms. Unlike platforms like Facebook (News - Alert) and Instagram, mainly used to share news and photos, Tik Tok is all about short videos meant to be entertaining or informative. This has made it a hit with content creators worldwide, who have flocked to the platform to share their work with a broader audience.

The Rise of Influencers

One of the most critical ways TikTok has changed the social media landscape is by making influencers more crucial than ever before. An influencer has a large social media following and can use that platform to promote products or brands.

On other platforms like Instagram, influencers typically have to be celebrities or models to have any real influence. However, on TikTok, anyone can become an influencer as long as they have exciting and engaging content. This has led to the rise of a new breed of influencer, who often have hundreds of thousands—or even millions—of followers but don't necessarily fit traditional beauty standards.

Javon Charleston says Influencers also have a lot of power on TikTok because the algorithm that decides which videos are shown to users is based on engagement. This means that if an influencer promotes a product on their TikTok page, it is more likely to be seen by other users than promoted by a traditional advertisement.

Brands and businesses have quickly caught on to the power of influencers, and many are now partnering with TikTok users to promote their products. This is a significant shift in the way that marketing is done, and it is likely here to stay.

What Does This Mean For Content Creators?

The rise of TikTok has had a significant impact on content creators all over the world. For starters, it has created a new type of influencer more accessible and relatable than traditional celebrities. This has made it easier for content creators to build an audience and make a name for themselves.

TikTok has also made it easier for content creators to make money. Previously, content creators relied on advertisements or sponsorships to make a living. However, TikTok users can now make money by partnering with brands and businesses to promote their products. This significant shift makes it possible for content creators to earn a living doing what they love.

Finally, TikTok has opened up a whole new world of content creation. In the past, most content was created for television or the internet. However, TikTok has created a unique platform for content creators to share their work with a broader audience.

What Does The Future Hold?

There's no doubt that TikTok has changed the social media landscape, and it shows no signs of slowing down. In the future, we can expect more businesses and brands to use the platform to reach consumers and more content creators to use TikTok to build their careers.

How To Create Great Content Using Tik Tok

Now that we've looked at how TikTok has changed the social media landscape let's take a closer look at how you can create great content using the platform.

Here are some tips. First, remember that TikTok is all about short, creative videos. This means you don't need much experience or expensive equipment to create great content. Just film yourself using your phone and edit it using the TikTok app.

Second, Javon Charleston says to pay attention to the trends. TikTok is constantly changing, and new fads emerge all the time. If you want your content to be popular, include some of the latest trends.

Third, don't be afraid to be yourself. One of the best things about TikTok is that it's a judgment-free zone. So go ahead and be weird, funny, or creative—whatever makes you unique.


TikTok has only been around for a few years but has already significantly impacted the social media landscape. The app's focus on creative content has made it a hit with content creators worldwide, and its Global Marketing Campaigns have helped it achieve massive reach in key markets like India. Perhaps most importantly, though, TikTok has helped make influencers more critical than ever by allowing everyone to build a large following and share their work with the world.

In the future, we can expect to see TikTok grow in popularity, and businesses and brands will increasingly use the platform to reach consumers.

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