TMCnet Feature
May 16, 2022

Review Reminder Emails: How to Create for Magento 2

Feedback is gold when it comes to eCommerce. Besides helping merchants deliver outstanding customer services that keep customers returning, reviews are a powerful tool for leveraging your site’s SEO activities.

Outreaching each and every customer manually works 100%. But for Magento-based businesses that have limited budgets and human resources, investing time into such activities can become overwhelming and needless. Besides, the community boasts such powerful tools as the Reviews product module from Mageworx to remind consumers systematically to share their experience with your brand.

This module sends email reminders automatically following the rules, conditions, and triggers specified by store admins. Besides, it displays on-site popup review reminders.

So let’s dive right into creating review reminder emails in Magento 2.

How to Create Magento Email Review Reminders?

Adobe Commerce only comes with the possibility to set up email templates. If you are on Magento Open Source (News - Alert), no such functionality is currently available out-of-the-box.

Email templates depend on the selected reminder rule and cart price rule associated with a specific promotion. In other words, the default functionality covers the following cases only:

  • System messages
  • Admin actions
  • Sales
  • Product alerts
  • Customer activities

The core functionality does not cover emails to request customer feedback. You’ll need to opt for a third-party extension to achieve that.

Setting up Email Review Reminders

As most of the top Magento 2 extensions are designed to offer a native-like experience, you’re likely to have a similar configuration process.

Before you begin, you’ll need to log in to your Magento 2 admin panel.

Step #1. Design Your Reminder Emails

This is an out-of-the-box functionality that you should perform carefully. Think over the content of your letters and make sure your emails are simple, have as few images as needed, have catchy titles, and clear CTAs.

Besides, some third-party solutions come with built-in design templates to facilitate the setup process.

Before starting to send out your review reminder email campaigns, make sure they do not fall under the spam filters. A/B test such templates to be fully confident they reach the receivers’ inbox.

Step #2. Create an Email Review Reminder

In the left pane, navigate to the MARKETING tab, and click Manage Reminders. There, you will find the New Email Reminder button located in the upper right corner.

That’s basically it.

Along with the general configurations, store admins often get to set up the following settings:

  • Customer groups you wish such emails to be sent to
  • Store views you wish to enable email reminders on
  • Days after the order creation when such emails should be sent

Step #3. Instantly Monitor the Settings

How many users opt out from your review reminder emails? How many consumers complete the targeted action?

To track the users’ engagement with your email campaigns, consider adding UTM parameters.

For that, go to STORES, and then click Configuration. There, you are likely to find and enable UTM parameters for the review reminder emails.

Make sure to fill in the corresponding fields carefully:

  • Source
  • Medium
  • Campaign
  • Term, and
  • Content

Do not forget to save your settings at every step. For that, click Save Config in the upper-right corner.

Step #4. Analyze and improve

Any marketing activity should be data-based. Review email reminders are no exception.

When running such campaigns, gather as much data as possible and make sure to analyze the monthly performance of such activities.

Generally, the following metrics get tracked:

  • Open rate
  • Spam rate
  • Bounce rate
  • Click-through rate
  • Rate of users completed a targeted action (conversion rate)

Analyzing such data will help you take a better look at what’s working well in such campaigns and what’s going wrong. It will help you improve the results or make them work even better. So the sky is the limit.


Review request reminder emails can become a lifesaver for brands that want to grow the number of reviews their customers leave. With flexible conditions and design templates, such emails can have a personal touch while doing their job effectively.

Now that you know what tools can assist you in sending review reminder emails, it’s time to think over the strategy and decide:

  • In how many hours/days/weeks such emails should be sent
  • What content will resonate with the audience the best
  • On A/B testing tactics

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