TMCnet Feature
April 28, 2022

Benefits of Data Visualization in Web Analytics

Data visualization is a process that seeks to translate information into a visual context. It presents data through graphs, maps, or other forms that make it easier to understand or draw insight from. Its primary purpose is to help you identify trends and patterns in large data sets.

 Data visualization is a step of data science. After data is collected, processed, and modeled, it has to be visualized before making any conclusions. Here are a few benefits of data visualization in web analytics.


Graphic representations make it easy to understand and interpret large amounts of data clearly and cohesively. You can then conclude and view different perspectives objectively.

 With data visualization, it is easy to create and consume essential metrics. Managers and decision-makers are likely to make better decisions.

If there are anomalies in any metrics, decision-makers can check the data to determine the next course of action. Easy understanding of data improves the way you respond to different factors.

 With Smartlook and Hotjar, you’ll have an easy time analyzing users’ behaviors on your site. When comparing Smartlook vs. Hotjar, pay attention to your needs.

Smartlook is ideal for native mobile apps and sites. Hotjar is better when you need to ask visitors about their experiences through user feedback and surveys.

2.Speedy Decision-Making Processes

Did you know that our brains process visual data 60,000 times faster than text? Understanding a chart, graph, or other visual details is easier than reading or comprehending text.

 Visualizing data takes time, and it could slow down decision-making processes. Because of the brain’s ability to interpret images fast, managers and decision-makers can save a lot of time. According to the Wharton School of Business, you can shorten business meetings by 24% through data visualization.

3.Spot Patterns

One of the most significant benefits of data visualization is that it makes it easy to identify patterns. It helps you recognize trends and respond to them accordingly.

While it is possible to present patterns in data form, diagrams and visuals make more sense. They can help you identify strongly-correlated parameters.

 While some relations are apparent even in text, others are difficult to recognize without visual representation. Charts and graphs can help you concentrate on specific data points and how they affect the business.

4.They Give Actionable Items

Data visualization may help your business identify areas where there is some room for improvement or performance is great. Actionable items often make it possible to keep up the excellent work or improve where needed.

 Take an example where your sales team understands that a certain number of sales results from a certain number of calls.

They can create a visual report based on the number of calls that every sales rep makes and those that result in sales. The visual representation could serve as a motivator for your team to hit the call quota.

5.Increased Engagement In Storytelling

You can use dashboards to tell engaging stories. Storytelling is a model that helps you create helpful narratives through diagrams and graphics for visual analytics. You get the chance to engage others and discover fresh insights.

6.It’s Not Just a Simple Chart

Even though pie charts and bar graphs are the most common illustrations, they aren’t the only ones. Even though they come in handy most times, there are plenty of advanced visualization options.

For example, heat maps and bubble graphs will make it possible to visualize random data. Frame diagrams and Gantt charts are great when conducting sophisticated research.

Data visualization is essential in web analytics. It helps business executives, sales representatives, and marketing teams detect trends and patterns from large volumes of data.

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