TMCnet Feature
March 07, 2022

Damon Becnel offers The Best Email Marketing Services for Your Business

Email marketing is one of the most effective ways to reach customers and prospects, and it can be done at a very low cost. There are many different email marketing services available today that make it easy to send out newsletters and other types of messages without doing all the work yourself. In this article, Damon Becnel will review some of the best email marketing providers on the market so you can find what is right for your business!

Your Goals are for the Email Marketing Campaign

If you are looking to send out newsletters or other informational content, your email marketing provider must offer the ability to create and schedule posts. This will allow you to work on blog articles ahead of time so they go out at predetermined times when readers should be opening their inboxes. If this is something that interests you, here are five services that would be suitable for your needs:

Choose How You Want to Send Emails

Another thing worth mentioning is how these email providers deliver messages to people’s inboxes. Some systems require users to sign up with an external company like MailChimp, while others offer integration options through third-party platforms such as Shopify or WordPress. And finally, there are always custom solutions to send messages out through your in-house server.

A Third-Party Option

There are many different email marketing services available today, and each one has its strengths and weaknesses. Depending on your specific needs, you may want to consider some of the most popular providers:

  • MailChimp
  • Campaign Monitor
  • AWeber
  • GetResponse
  • iContact

These services are all great for creating and sending out newsletters and managing subscriber lists. They also offer a wide range of template options to get you started, and most have customizable designs to create a look that is unique to your business.

Some providers also offer options for automating email sequences, which can be a great way to increase sales or encourage people to subscribe for future updates. For example, you can set up a sequence that delivers five blog posts for two days or send a welcome email after someone signs up for your list.

Many third-party tools can integrate with these services to make your life a little easier. For example, if you are using WordPress to manage your website, there are plenty of plugins that can help you connect to your email marketing provider.

Send Emails at Specific Times

Email marketers can be categorized as either mass-market or relationship-based. The former is focused on sending large numbers of messages that appeal to a wide range of people. In contrast, the latter targets individual subscribers with personalized content like coupons and product recommendations. So if you're looking for more customized emails based on time sensitivities such as discounts depending on the day (e.g., double points Mondays) or special offers during events (i.e., Black Friday (News - Alert)), then here's what we recommend:

ConvertKit: If you are looking for the best-personalized emails, then ConvertKit is our top choice. You can easily integrate it with third-party apps like Shopify and WordPress to send out discounts or other coupons that people will find useful based on their previous purchases.

MailChimp: This service also offers many different ways to target customers through automated email sequences, including time-sensitive deals depending on a person's web browsing history. For example, if they visited your site at least three times in the last week but did not purchase anything, then an offer could be sent out one day later via email.

iContact: While iContact doesn't have quite as much flexibility for personal options such as delivery by the time of day, it's still a great option for creating automated email sequences triggered by specific events. For example, if someone subscribes to your newsletter, you can set up an email sequence with multiple posts to avoid missing any important information.

Monitor the Results

Once your email marketing campaign is up and running, it's important to track the results to see what is working and what isn't. This can help you make changes and improve your campaigns over time to be more effective.

There are several different ways to do this, but some of our favorites include:

Google (News - Alert) Analytics: This service offers great insights into how people interact with your website, including where they came from, how long they stayed on each page, and which pages were most popular. You can also use it to track conversions (e.g., sales or leads generated as a result of an email campaign) and set goals so you can measure progress over time.

Facebook (News - Alert) Insights: This option is great for measuring the success of your email marketing campaigns on Facebook. You can see things like how many people saw your ad, how many people clicked through, and the conversion rate. This information can help you to target your audience in the future better.

AWeber: This service provides various reports that you can use to measure the effectiveness of your email campaigns, including open rates, click-through rates, unsubscribe rates, and more. You can also compare data from different campaigns to see which ones were more successful.

Your email marketing strategy is a major part of your business, and you need to make sure that it's working for you. The decision-making process can seem daunting at first, but it should be fairly simple if you follow these steps. As long as the goals are clear and all the pieces have been put in place, there isn't much else to worry about when sending emails for your company.

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