TMCnet Feature
June 17, 2021

How Technology and Social Media is Changing the World of Charity



Technology is evolving all the time. Even when we aren’t actively thinking about it, or using it, it’s completely changing the world we live in, while also affecting the many different business, brands and even charitable organizations around the world as well.



With this in mind, charity is one of the most important things taking place in the world today. Even with so many different organizations and global causes and fundraisers out there already, there is always a need for more to be done.

With technology and the internet playing a huge role in pretty much everything, it’s important to take a look at how it’s changing the world of charitable organizations and fundraising as well.

Let’s now take a look at how some of the best charitable organizations are taking advantage of social media, while also making a positive impact on the world in the process.

Social Media Platforms Offer Access to Billions of People

Never before has there been so much focus on social media and the massive reach it can provide to individuals, businesses and organizations around the world. With more than 3 billion users spread across the likes of Instagram, Facebook, Twitter, LinkedIn (News - Alert) and TikTok, it’s no wonder that charities are also getting in on the action and seeing some amazing growth and engagement numbers in the process.

A perfect example of this can be seen with WE Charity, as they’ve been focusing heavily on their social media usage and growth over the past several years. At present time, they have just under three million followers on Facebook (News - Alert), and nearly another million spread across their Twitter, Instagram and other social profiles.

This in itself is more than enough of a way to keep their followers and fans updates on all of the latest organization events, causes, news and more. And if you’ve ever needed an example of an organization to keep an eye on in reference to how to take advantage of social media, this is a perfect one to get started with.

Lower Startup Costs and Immediate User Reach

As wonderful as social media has been for millions of brands and organizations around the world, it’s not the only way charities can take advantage of technology and the internet.

Through the use of a website or blogs, any organization can literally get up and running in a matter of minutes. This is often as simple as registering a domain name, setting up web hosting, and then going live with a WordPress powered site.

The benefit to everything mentioned above, is that they are all extremely low in cost and more often than not, there is no additional learning curve or design skills required. And for any non-profit organizations looking to step up their game, the option for creating custom applications for mobile devices is also quite simple and affordable as well.

Compared to the costs of opening a retail location, holding inventory, paying staff and getting charged monthly for rent, the benefits of running a charitable organization online are now better than ever.

Celebrity Endorsement and Influencers

Jumping back to the power of the internet and specifically social media, not only does this provide charitable organizations with the ability to reach millions of individuals around the world, it can also help with partnerships and endorsements as well.

As we all know, celebrity endorsements mean a lot, and when it comes to social media and the internet… celebrities are now seen more influencers than anything else. And even better, they are also more accessible now as well.

With many of the top influencers on social media now boasting several millions of followers, having one of them give a quick mention to their favorite charity or brand could do wonders not only for the charity, but also the cause they are looking to help as well.

To learn more about what celebrities have been active with different charities over the years, be sure to check out this list on Charity Navigator.

How Charities Will Benefit from the Internet for Years to Come

Even with everything mentioned above, running a successful charity is no easy task. The process of trying to get more donations and volunteer support is always going to be there, but the internet and social media can make this process a bit more obtainable.

The good news is, as more non-profit organisations continue to focus their efforts online and use the technology and data that readily accessible to them, more will flow into this space as well.

And when more people help out different charities and global efforts, it only ends up helping more people and good causes around the world.



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