TMCnet Feature
February 02, 2021

Business Success for 2021: Why Your Brand Needs to Work with a Digital Marketing Agency



For most business owners out there, the coming holiday season is looking to be the time when people can finally break even from such a troublesome year. With so many people being forced to make rather unprecedented lifestyle changes due to the COVID-19 crisis, it is no wonder why the holiday season is shaping up to be a windfall that many business owners might not expect. As a matter of fact, those that make use of a digital marketing agency will find themselves overwhelmed with orders to the point where the only thing they have to worry about is the products they have in stock.



Fortunately, even startups are able to take advantage of the current business landscape, as no matter how competitive the industry might be, the sheer volume of online shoppers and the potential revenue stream could potentially set a company up to be successful for the next few years. It is understandable why some people are discouraged as the lack of lending options in 2020 has made it extremely challenging to acquire funding — especially for those who still primarily make use of physical establishments.

With all businesses having to make big, sweeping changes to make a dent, it only makes sense to consider what a seller’s company can do to make their mark in their chosen industry in the years to come. It is the reason why so many brands tend to work with a digital marketing agency, as they can provide plenty of insights regarding the marketplace and where it is headed. Here are just a few ways to attain more success for 2021, and why it is crucial for your brand to work with digital marketing agencies!

Why a digital marketing agency is so crucial

More traditional business owners might remember a time when print marketing was king. Without a doubt, the use of traditional marketing is still crucial today, but not nearly as important as the use of proper digital marketing strategies. While print marketing was already on its way out for quite a while, the current pandemic has brought about some crucial changes. For example, many people would prefer to stay within the comfort of their homes when it comes to dealing with various types of responsibilities.

While many would still end up going outside to handle physical establishments, there are quite a few others that are working from home to help reduce the spread of the virus. It is the very reason why so many businesses are working toward fixing an online store — the prospect of revenue is almost unimaginably large due to the number of online shoppers looking to purchase everything they need from the house. Even those who might be used to heading out to physical establishments for the holidays are staying safe indoors.

The idea of a digital marketing agency is not just about boosting exposure, but the right kind of exposure. The right type of marketing strategies will ensure that your online reputation is shown in a positive light, no matter what the case may be.

The potential of newfound success for startups

While many veteran businesses are taking steps to future-proof their company well past 2020, it would seem like a bad idea to get in the fray as a startup owner. However, the surprising thing about the current business landscape is that it can be quite easy for a startup to push their business to the next level. The aforementioned number of online visitors is expected to be large enough that even newer businesses have a shot of selling all their stock.

That said, there has to be more than potentially making a windfall during the holiday season. If a startup only worked with short-term goals, it would only be a matter of time before it went under. The idea of running a new business is to ensure that it has what it needs to grow — future-proofing the company is the priority number one. In a lot of ways, the goals are the same as that of much larger and older companies, as the goal of future-proofing never goes away. 

The use of digital marketing agencies in such situations would be to provide the very best start for a budding company by making use of one tactic in particular that seems to be making waves around the Internet.

The use of social media influencers for extra clout

The seller can expect online shoppers to get most of what they need from online stores, which means the best thing to do would be to attract as many online shoppers as possible. A skilled marketing agency would suggest that one such tactic includes making use of social media influencers and content creators to help forge a connection with the Internet masses. The content creator acts as a middle man, advertising the seller’s products to their subscribers. While most might not decide to look into the seller’s website, it does not change the fact that the advertisements from a trusted source will cast the user’s business in a more positive light.

The business owner does not necessarily have to make use of the very best influencers to get the job done. Sometimes, the ideal situation would be to speak to content creators who are on their way up rather than those dominating their social media platform — especially for smaller businesses. It can help small businesses develop a relationship with the content creator, particularly in Youtube, where there are so many new channels on the way to stardom. It is not necessarily about shock value and viral sensations in such a platform compared to TikTok and many others. Instead, it is about learning to trust the channel creator, and trust is what most businesses need.

Getting a boost in search engines of your choice

There are two main ways to go about getting the exposure a business needs to future-proof their company. The first would be to make use of search engine optimization (SEO) techniques to help build organic rankings. The second would be to make use of pay-per-click campaigns (PPC) to help ensure that the business is guaranteed a spot in the paid rankings. Both campaigns have their pros and cons, with the latter having more instantaneous results for the exchange of a much more substantial investment. The use of a digital marketing agency is crucial, as they can help dictate how best to move the business owner’s company forward.

Digital marketing agencies also figure out whether or not geo-targeting should be used. Geo-targeting is the use of techniques to help boost local rankings, which can be a boon for businesses that have products more relevant to specific areas. The use of content marketing to create relevant articles and blogs that help encourage people to purchase the seller’s products is also crucial. Generally, geo-targeting is often best used with PPC campaigns, as the instantaneous results provide the user with data that they can then fully utilize for future campaigns. 

Business success in 2020 involves making preparations to ensure that businesses take full advantage of the holiday season. Success in 2021 is about taking steps to polish the marketing campaign, ensuring that it is not just about attracting online shoppers for a single visit, but rather convincing them to stay with best-practice methods. It is more than possible by taking the proper steps, which is much easier to achieve by working with a quality digital marketing agency.



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