TMCnet Feature
October 22, 2020

Holmes Lilley Explains How Businesses are Leveraging Technology for Growth



Running a business is extremely challenging, but it can be made easier if you know how to leverage technology to your benefit.

Holmes Lilley is a partner at Employer Defense Group, LLP, and general counsel for both public and private companies, as well as an entrepreneur based in Newport Coast, California. Throughout his career, he has always kept up to date with the latest technological advancements because he knows that this will allow him to be as successful as possible. Here he provides his insight into how businesses can and should leverage technology for growth.



Increased Brand Exposure

There is no denying that technology has made brands more accessible than ever before, shares Holmes Lilley. With the click of a button, a brand can post about a new product or service on their social media pages and see that post reach an audience of millions of people all over the world. Beyond simply growing your brand awareness via technology, social media has also been proven to drive more sales and conversions than traditional styles of marketing. There are so many different social media analytics tools out there that can help you understand how your audience is engaging with your content and which types of posts are resonating with your target demographic the most. You also have the ability to tailor marketing campaigns to specific segments of the population. This allows you to create something most relevant to that group, which in turn, leads to more traffic and sales. In addition to social media, having a blog or website has been critical to the growth of nearly every business in the world. By having a website, anyone with an internet connection, regardless of where they are in the world, can visit your website and see what your business is all about. This allows you to reach way more potential customers and also foster customer bases in other cities, states, or even countries that would have never found out about you if it weren’t for technology.

Better Human Resources Management

Internally, there are many ways that businesses are leveraging technology to their benefit. According to  Holmes Lilley, there are many different types of software and applications out there that can help you manage your employees. For example, it’s now much simpler to track the progress of your employees, access and manage their performance reviews, and even access basic information like the number of vacation or sick days they have remaining. Overall, technology has saved companies a lot of time and money and liability when it comes to human resource management. It’s also made it a lot easier for entrepreneurs to take on HR responsibilities, before they are financially able to hire an HR representative full time on their staff. Such technology makes it quick and simple to know what’s going on with your employees, which can help immensely when it comes to deciding who to promote, who deserves what bonus, and who perhaps needs to be let go.

Holmes Lilley on Improved Customer Support

Growing a brand ultimately comes down to your customers. Are you gaining new customers? Do you have many loyal, repeat customers? Ideally, you want the answers to both of these questions to be yes, but in order for this to be the case, you need to make sure that your customer support is exceptional. Technology has facilitated a stark improvement in the quality of customer service, but not all businesses are taking advantage of it the way they should be. Now, customers expect to hear back from a customer service representative almost instantaneously. And they expect to do so, no matter which way they go about contacting your business, whether it be through Facebook (News - Alert) or email. While this might seem overwhelming, Holmes Lilley shares that being on top of customer support is one of the best ways to grow your business in 2020, it really is a way differentiate your business from your competitors. He recommends leveraging AI technology by using a chatbot on your website, as well as in response to any message received on social media. If the bot is able to answer the question, then you’ve just helped your customer right away. And if not, the bot will let them know that they will hear from a customer service representative shortly. Further, if you’re overwhelmed by the number of messages and questions your social media pages receive, use a social media management tool  that allows you to view and respond to all of these messages through the convenience of one app. Overall, if you are aware of how to use technology to your advantage, you can create a customer service experience that is out of this best in class.



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