TMCnet Feature
August 21, 2020

Marketing Statistics That You Need To Focus to Drive Growth



Whether it is a large enterprise or an SMB, the objective of every business is to stay ahead of the curve. And marketing is a key enabler to achieve this objective. However, the challenge is in the dynamic and ever-changing market, marketing trends, technologies, and strategies are never stagnant. Therefore,it's a key requirement for any business to stay up to date with the latest developments in the industry.



But how to keep up with the latest marketing trends?

Well, the best solution is to keep an eye on  marketing automation tools and their statistics – be it SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales.

In this article, we've shared a plethora of statistics so that you can easily connect with your target audience, boost conversions, and drive business growth.

SEO Statistics

  • To rank websites, Google (News - Alert) uses more than 200 factors in their algorithm. – Backlinko
  • 50% of pages listed on the first page of Google have HTTPS encryption. – Searchmetrics
  • 68% of online experiences begin with a search engine. –BrightEdge
  • 92.96% of global traffic comes from Google search, Google Images, and Google Maps. –Sparktoro
  • 49% of users use Google to search for finding a new item or product. – Think with Google

Does your business actively spend time on SEO? With search engine optimization, you’ll be able to understand how your target audience searches and finds information about your and competitors’ products or services.

You should incorporate strong SEO strategies to enhance the visibility and rankings of your brand.

Content Marketing Statistics

  • 60% of marketers generate no less than one piece of content every day. – eMarketer (News - Alert)
  • The cost of content marketing is 62% less than traditional marketing but it generates about 3 times more leads. - DemandMetric
  • Longer articles more than 3,000 words receive 3 times more traffic. – SEMrush
  • Successful Blogs Use a Mix of 13.8% Lists, 10.8% Q&As and 5.10% How-Tos - Convinceandconvert

These are some of the must-know content marketing statistics that’ll come handy to align your marketing strategy. Due to digital evolution, customers are now everywhere. The only requirement is to create the targeted and inspiring content so that your desired audience visit your website and opt for your products or services. Your content could be blogs, videos, infographics, case studies, eBooks, white papers, and checklists, etc.

It’s time to have a solid content marketing strategy in place, and generate content around it to drive more traffic and sales.

Social Media Statistics

  • Over 3 billion users, i.e.,50% of the world's population are on social media.– Statista
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users in 2019. – Emarketer
  • 321 million new users joined social media in 2019, and there were 3.8 billion social media users in 2020. - Hootsuite
  • Typically, people access Facebook around eight times daily. – SmartInsights

The statistics indicate that social media has been growing exponentially in recent times, bringing in unique opportunities for businesses to interact with the customers and prospective clients.

Social media platforms in the likes of YouTube, Instagram, Facebook, LinkedIn (News - Alert), etc.,enable businesses to communicate beyond geographies, share user-generated content, like photos and videos and boost engagement rate exponentially.

Paid (News - Alert) Marketing Statistics

Paid marketing strategies, like implementing those pay-per-clicks and Google AdWords, can be a successful element to your marketing campaigns. Paid marketing strategies are available via social media platforms in the form of paid advertisements — a logical, and often effective tactic for reaching a larger audience. When you think paid marketing, you likely think of elements like paid ads or pay-per-click strategies.

With over 79 percent of people online using Facebook, as reported by Pew Research Center, and the trend of paid social media advertising continuing to grow, it’s no small wonder that marketing tactics continually turn toward paid social media

advertising. In fact, according to a CMO survey report, social media advertising

budgets are predicted to increase nearly two-fold by 2023

Though it is certainly a technique you should consider including in your marketing strategy, it’s not always received positively. Keep in mind that ad blocking (which dramatically affects the paid marketing strategy) has increased from 15 percent to 30 percent since 2014, according to Statista, whereas mobile ad blocking has increased 90 percent year-over-year – meaning, in essence, people aren’t always keen on watching or seeing paid ads.

Email Marketing Statistics

  • In 2019, global email users were 3.9 billion and the figure is expected to grow to 4.3 billion users by 2023 – Statista.
  • 293.6 billion emails were exchanged daily in 2019. – Statista
  • For every $1 emails marketing spent, average expected return in $42. – DMA
  • 81% of SMBs prefer email as a customer acquisition channel, and 80% for retention.  –Emarsys

Over the years, email marketing has proved itself as one of the most important and effective channels for businesses to connect with customers and prospects and quite successful to establish lasting relationships with them.

The email marketing statistics show that rather than losing its sheen, email has bolstered its position as one of the most cost-effective and successful channels in digital marketing. Leverage email marketing for customized campaigns and targeted content, and strengthen connection with your customers.

Marketing Technology Statistics

  • 3.5 billion smartphone users worldwide as of 2020. – Statista
  • AI has been embraced by37% of organizations. – Gartner (News - Alert)
  • AI-powered chatbots are expected to handle 85% of customer service by 2020. – Innovation Enterprise
  • 64% of people across generations prefer chat to a call or email. – Facebook

Evolution of cutting-edge technologies such as AI, ML, AR, VR, and RPA, etc., has transformed the marketing techniques for every business.   If you want to succeed, look into investing in marketing automation tools that can help you manage leads, improve ROI, and utilize analytics to create a more effective marketing plan.

Businesses of all sizes today have adopted some form of advanced technologies to stay ahead of competition and fuel growth. Andthe trend will pick momentum going forward.Embrace technology for marketing, improve engagement and conversion and reap quick ROI.

Conclusion

Regardless of your business size and vertical, these marketing statistics will help you to refine your marketing strategy, and reach out to your target audience, optimize conversions, and drive business growth more quickly and effectively.



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