TMCnet Feature
June 22, 2020

Eric Strand of Marshfield, Massachusetts Explains How Artificial Intelligence is Affecting UX design



The ongoing concern that “artificial intelligence is taking our jobs” is not lost on programmers and UI/UX designers. In fact, some developers are outspokenly against this and downright worried. However, other developers are less frightened by the rise of machine learning. Eric Strand is one UX designer who sees the possibility of a sustainable, synergistic relationship between AI and manual UX design. His views mimic sentiments and research expressed in a Harvard Business Review article a few years ago on this very topic.



It’s these human capabilities that will become more and more prized over the next decade. Skills like persuasion, social understanding, and empathy are going to become differentiators as artificial intelligence and machine learning take over our other tasks. (“The Rise of AI Makes Emotional Intelligence More Important,” HBR)

According to Marshfield, Massachusetts’s Eric Strand, breaking down the day-to-day tasks that are necessary to provide the best user experience online will further illustrate how artificial and human intelligence greatly enhance one another.

Artificial Intelligence, Machine Learning, and the Digital Landscape

While industry experts frequently use the terms interchangeably, AI and machine learning are technically two different things.

Artificial intelligence replicates redundant tasks. In the web development and marketing world, professionals often refer to AI as automation platforms. It streamlines repetitive tasks and creates margin for those projects that require greater care and customization.

But AI makes machine learning possible. After automating certain tasks, commands, and formulas, programs can anticipate outcomes and learn improved responses over time. Developers create code that trains these programs to self-develop not too far removed from animal and human behavior. As a result, AI has revolutionized productivity, analytics, healthcare, and manufacturing. Much of the job “loss” has actually been a job shift, as the tech world continues to experience acute, intermittent labor shortages of skilled workers.

How AI Targets Repetitive Tasks in Web Development

When it comes to UX design, Eric Strand and his peers must manage a sizable load of busy work. Despite their unique touch, the tedium is necessary to optimize websites and cloud services for end users.

That’s why AI — with tools like Adobe Sensei and Uizard — is so handy among UX designers. Experts can hand over time-consuming, repetitive tasks and focus on creating higher levels of intuitive user experiences.

Eric Strand on the Durable Synergy (News - Alert) Between Human UX Design and AI

Truth be told, AI and machine learning force human beings to up their game. As AI makes more impressive machine learning possible, it still cannot achieve the nuanced agility of the human mind.

As the web development industry grows, it is likely that AI and human intelligence grow more dependent on the other for not just better deliverables, but also for emotionally satisfying project management.

Eric Strand is a senior user experience (UX) designer with E3DStudios. After studying music at the Berklee College of Music, Eric found that his artistic and coding skills in music easily translated into software programming and web development. Over the course of his UI/UX career, Mr. Strand’s client base has included leading brands, such as Adobe, AT&T, Berklee Music, ClimaCell, and IBM (News - Alert).



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