TMCnet Feature
June 17, 2020

Playtech Leads the Gambling B2B Industry with POP Platform



As the world’s largest online gaming software supplier, Playtech is considered a leader in the gambling B2B industry. The company was first created in 1999 and has taken an approach to continually create innovations and new technology advancements to push the gambling industry to a higher level. The company has been able to maintain their leader status due to the creation of several quality products including the POP platform. The Playtech Open Platform was launched in 2019 and continues to grow today, giving operators around the world access to advanced marketing and operational support as well as CRM services and advisory options.



Playtech Open Platform

The Playtech Open Platform (POP) allows license holders to access over 3,000 of the most popular online and mobile in-house as well as third-party games of the industry, at any time. The content can be accessed via POP across any channel and any device. Ease of integration and use of the platform is just one of many reasons why POP is so popular among suppliers as well as online gaming providers.

The library of POP contains content that fits into the classic slot game category, multi-line video and premium branded slots from Playtech’s cutting-edge in-house studios. There is also content offered via POP from 30 of the largest game suppliers in the industry. With access to so much content, POP customers can provide their members with quality content. This helps with customer retention and growth rates as the industry continues to evolve.

Key components the online casino industry partners have access to via POP from Playtech includes on-going support, competitor performance league tables and real-time content. The platform also includes seamless third-party wallet integration, data integration, multiple game integration frameworks and more. 

With POP, Playtech is also to deliver licensees with content from several game developers via one platform. According to the company, this provides the benefit of simplifying third-party content aggregation. By just simply completing a review of Playtech partnered casinos, one can see how much of an impact that the brand has within the online gaming industry.

Playtech works with top-rated companies such as Gala Coral, Bet365 and Ladbrokes as customers of POP. Third-party suppliers working with POP include such companies as Inspired Gaming, IGT and Scientific Games, among many others.

Playtech as an Industry Leader

Since launching over two decades ago, Playtech has created a name for themselves in the industry. Playtech is well-respected and sought after as a partner by established companies as well as newcomers to the industry. The company’s approach to the gaming industry has centered on developing the best of the best in gaming products and content. The success of the company is built upon strong partnerships with license holders along with their reputation for creating quality products that benefit the industry as a whole.

From creating the iPoker poker network in 2004 to the launch of the Playtech Academy in Estonia 2006, Playtech has continued to provide options over the years for the industry that help build long-term success for license holders, their last major move was obtaining the license to operate in New Jersey in 2020.

 Along with working together with top brands in the industry like Ladbrokes to acquiring big names in the gambling industry, Playtech is constantly changing and evolving to build a bigger, better brand.

Considered a leader, pioneer and innovator in the gambling and financial trading industries, Playtech is set to continue to bring game-changing results to the biggest brands in the world. By continuing to sign partnership deals with major brands as well as acquiring top-rated companies, Playtech will only reach new heights as it progresses into the future and beyond.



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