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March 18, 2014

Comings & Goings: Aruba Networks Announces Karl Soderlund Worldwide Channels VP

By Kasey Schefflin-Emrich, TMCnet Contributing Writer

Next-generation network access solutions provider Aruba Networks has named Karl Soderlund its vice president of worldwide channels.

Soderlund, former vice president of Americas channel sales at voice and data networking solutions manufacturer Avaya (News - Alert), will be in charge of recruitment, global alliance development and management of Aruba Networks' international distribution structure for partner training, enablement and pre-sales support.

Aruba Networks (News - Alert) features architecture that allows organizations to seamlessly transition to a mobile environment that embraces the Bring Your Own Device movement, thus enhancing productivity while also decreasing capital and operational costs.

Soderlund will help the company expand its mobility solutions and "architect a world-class global channel program based on delivering outstanding partner enablement and support."

Prior to his time to Avaya, Soderlund had executive sales and global alliances roles at various companies including Certeon (News - Alert), Cisco Systems, Fortinet, Extreme Networks and Hewlett-Packard.

Aruba Networks is happy to be bringing Soderlund on board.

“His broad networking technology experience and proven track record for developing first-rate sales and channel programs, coupled with his passion for motivating teams to deliver best-in-class support and drive sales, will be key assets as we grow our worldwide channel organization," Aruba Executive Vice President of Worldwide Sales John Di Lullo, of whom Soderlund will be reporting to in his new position, said in a statement.

In addition to hiring Soderlund, Aruba Networks recently introduced new architecture for an all-wireless workplace designed to improve the job satisfaction and performance of GenMobile individuals, employees whose work lives revolve around their mobile devices. Called Aruba Mobility-Defined Networks, the platform consists of an automated and self-adjusting infrastructure that triggers security actions and performance optimization measure when changes in the wireless environment are detected. It eliminates IT professionals from having to make manual changes to accommodate new mobile devices and applications, which in turn enhances the end-user experience and decreases help desk complaints.

Edited by Cassandra Tucker
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