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August 01, 2013

Battle of the 'Skys'

By Danielle Erb, TMCnet Contributing Writer

British Sky Broadcasting Group (BSkyB (News - Alert)) has won the battle of the “skys” after winning the trademark battle against tech giant Microsoft. The company reportedly accused Microsoft of confusing consumers by using the name SkyDrive, for its cloud storage service.

The judge stated that customers are having difficulty deciphering the difference between the two, so much so that users of the SkyDrive would call the broadcaster’s helpline. While the ruling took place within the U.K. court, the ruling would extend to the entire EU, causing a global issue for Microsoft (News - Alert).

While Microsoft originally planned to appeal the case, in the end both companies came to an agreement and Microsoft will change the cloud’s name worldwide after a transition period. During this time, Microsoft will begin brainstorming new product names. 

“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” BSkyB stated. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”

Microsoft agreed with this statement, declaring, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect providing the best way to always have your files with you.”

This is not the first time that the company has had a branding dispute. Microsoft also ran into trademark issues in regards to its ‘Metro’ moniker from its Windows 8 interface and apps due to a clash with Metro Group, a European partner.  The firm decided to rename it the “Windows 8-style UI” instead. The company also argued with Google (News - Alert) over WebKit and Blink.

Edited by Rachel Ramsey
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