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January 30, 2013

Telefonica ITEXPO Miami Keynote Emphasizes Cloud Flexibility

By Paula Bernier, Executive Editor, TMC

Some CIOs may see the cloud as more of a headache than a godsend, but Telefonica’s (News - Alert) Tim Marsden in his ITEXPO Miami keynote today said the cloud is here to stay and that its benefits far outweigh the challenges.

“Cloud is coming into even the most traditional voice,” he said, adding. “Cloud is now a real option for e-mail even for the largest multinationals.”

However, the cloud is not a one-size-fits-all approach, he indicated. A hybrid infrastructure approach has arisen to meet the needs of legacy and new digital applications. For mission-critical apps, he said, people are embracing cloud, but private clouds. When it comes to public websites, and content organizations want to distribute across the world, he added, the public cloud has a strong role to play.

Marsden, director of the cloud vertical at Telefonica Digital Ltd., offered a few examples of how the company’s customers are leveraging its cloud and mobility solutions to their advantage.

For example, Banco Pichincha, the largest private bank in Ecuador, has tapped Telefonica to provide it with disaster recovery capabilities from the service provider’s USA KeyCenter. The bank, which has 307 locations in Colombia, Miami, Panama, Peru, and Spain, is also using Telefonica MPLS connectivity as well as other offerings.

Another customer, Spanish multimedia conglomerate Vocento, looked to Telefonica when it needed to consolidate and homogenize the infrastructure supporting the company website, management applications and e-mail service. Telefonica provided a full managed hybrid cloud service made up of a dedicated cloud IaaS service that is geographically distributed; the ability to burst to the public cloud during peak demand times; backup service for SAN and NAS environments; and a managed security service. This gave Vocento flexible and scalable infrastructure, among other benefits, Marsden said.

Although he declined to mention the third customer by name, Marsden added that a U.K. public sector organization is using a Telefonica enterprise mobility solution to enable its employees to access more information related to their jobs via mobile devices. The service provider has partnered with Afaria, Feedhenry and MobileIron for mobile enterprise application and device management. The first phase of this project involves 10,000 iPhones and 3,000 iPads.

Telefonica, the third-largest global telecommunications on the planet, has operations in 44 countries. Look for the company to announce details of its channel program tomorrow at ITEXPO (News - Alert) Miami.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, happening now in Miami, Florida.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Brooke Neuman
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