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October 29, 2012

Telmex Selects Snipp to Create Marketing Campaign for Cell Phone and Tablet Users

By Tabitha Naylor, Contributing Writer

Earlier this week, an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), Snipp Interactive Inc., announced that Telmex (News - Alert), a telecom operator in Mexico, has selected one of its partners in Mexico to create a marketing campaign for cell phone and tablet users.

The largest telecommunications company in Mexico, Fortune 500 company America Movil, owns Telmex. In Mexico City, approximately 90 percent of the telephone lines are owned by the company and annually it currently has revenue in excess of USD $12 billion. Throughout Latin and South America, it provides communication services.

To create a contest for users to enter with their cell phones, Snipp technology will be used by the marketing campaign. Complemented with Telmex branding and messaging, this contest is an augmented reality video game experience.

Across Mexico City, by simply following instructions provided at all Telmex retail outlets and phone kiosks, users can enter the contest through their cell phone. To tie into Christmas promotions offered by Telmex, the campaign is expected to launch in early December.

"We continue to effectively merge offline and online marketing solutions together across a range of industries in Mexico and see our business and interest in mobile solutions growing at a fast pace,” said Mr. Pedro Quinzaños Cancino, CEO of VirKet

Atul Sabharwal, Snipp's CEO mentioned that with Telmex, they are very excited to launch its newest technology, an augmented reality solution. This solution provides brands with a groundbreaking new technology that can engage customers by the one item they have with them at all times - their cell phones or tablets.

He concluded by stating that marketing in Mexico is focusing more and more on mobile solutions and expects to capture significant market share as evidenced by its ability to win business from a big established player like Telmex.

Edited by Amanda Ciccatelli
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