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September 19, 2012

Meridian's New Digital Signage Solution Enhances the Digital Shopkeeper's Customer Experience

By David Gitonga, TMCnet Contributing Writer

Meridian has released a digital signage solution for self-service kiosks. The solution, powered by the self-service kiosk firm’s Mzero Application Platform, will deliver top class services to customers by making use of VoIP, SMS messaging and QR codes to maximize client branding and efficient user interactions.

Such solutions are applicable in retail, entertainment, travel, hospitality and other industries to rule out the necessity of having a human service provider while retaining service quality at the same time. Meridians innovation has increased features like way finding, virtual assistance, product information and a whole bunch of other services that will make the human machine interaction more natural hence boosting on customer satisfaction.

The Mzero Application Platform (MAP) used to power the digital signage solution is a phone service that offers an all software approach to customer device interactions. It employs VoIP, wired or wireless calls and 4G or cellular networks to implement instructions given by the user, either through an optional telephone handset, a phone pad or on-screen prompts. Beefing up these capabilities is the SMS capability crucial for adverts or follow-up implementation, and QR Codes that allow users to transfer info from the Kiosk to their phones.

"Meridian's digital signage solution offers a high return on investment by maximizing client branding and increasing customer satisfaction,” said Chris Gilder, CEO and founder, Meridian. “Our clients across the globe have expanded their presence with our solution and because of the flexibility in components and our on-site manufacturing facility, we have been able to deliver exceptional solutions quickly.”

Mzero Management Server Data Sync, a software solution from the company’s developer think tank, will be in charge of data management. The basic target of this content management system is to publish and maintain profile bases content specific to the location of the kiosk in question. This software will be in charge of measuring returns (clicks, SMS, calls and impressions) to users and the generation of a summary of all transactions happening at a specific stall on demand.

To crown it all, Meridian has included the support of several languages in the MAP with lucky persons being those who know English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Korean and Arabic.

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Edited by Rich Steeves
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