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July 19, 2012

Netformx Helps Customers Understand their Customers

By Rich Steeves, TMCnet Web Editor

Netformx specializes in software-to-order solutions for enterprises, with over 600 customers in 76 countries. The company has headquarters in San Jose, California and development offices in Israel. In 2011, it experienced its sixth consecutive year of growth. In fact, it recently partnered with Brocade and expanded its relationships with Cisco (News - Alert) and Juniper.

Working with large enterprises, Netformx has seen a growing demand for solutions that relate to the complexity of the cloud, the challenges of the “bring your own device” trend, as well as a host of requirements for video, security and green technology. These companies also want to improve customer service and maximize margins, and Netformx can bridge the gap, translating these requirements into something tangible.

One of the most important elements of Netformx’s formula is collaboration. The emphasis on this comes from realizing that lots of people have to work together for these kinds of solutions. Netformx works on collaboration technology, allowing parties to work together to create a single solution that can result in a high margin. Netformx integrates with SharePoint and Salesforce in order to allow players to work together to build cross-organization collaboration among sales, management and other departments to deliver the best solutions. It is an ongoing process, but Netformx allows providers to have the information necessary to serve customer needs, not putting the onus on the end-users to have complete knowledge of the technology at their fingertips.

 In the past, companies viewed the cloud as a way to “check things off of their IT lists.” But now, companies are realizing that they need to be cloud ready. Netformx was finding that some companies were not ready for the cloud, and many companies are not ready for BYOD, either. They need to consider security, infrastructure, among other concerns, and really change the questions they are asking their customers.

Netformx can help companies with their bottom line. For example, Cisco has a VIP rebate program, and Netformx can advise its customers on how to design their offerings to maximize their rebates. If they can help the engineers squeeze out a few extra margin points, then everyone in the business is happy. The company also has catalog experts that can help companies maximize the number of services they are selling, which also helps the bottom line.

So, in regards to Netformx, the bottom line is, with their experience and focus on collaboration, they help their customers make more money. And isn’t THAT the bottom line?

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Brooke Neuman
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