Verint Systems will acquire Vovici (News - Alert), an enterprise feedback management solution provider. The Vovici acquisition, for about $60 million, will let Verint customers – such as Cisco (News - Alert), New York Life, and Vodofone – improve how they collect, analyze and use “customer insights in their decision-making,” the company said.

“This business combination will change the playing field in the market, advancing our customers around the globe through a solution designed to help them achieve their voice of the customer goals at all levels – from the contact center through the entire enterprise,” Dan Bodner, CEO of Verint (News - Alert), said in a company statement. “Combining Vovici’s deep domain expertise with our actionable intelligence vision will further position us to solidify our already strong market leadership position.”

Vovici will provide Verint with added survey and customer profile management functions, interactive dashboards and analysis, the company said.

With the deal, Verint said it can better track and measure “a customer's journey across online and offline touch points,” the company added. Vovici solutions also provide a return on investment (ROI) in various industries.

Vovici’s customers include thousands of business organizations, such as Cisco, Coleman, Marriott and Toyota, and more than half of the companies listed on the Fortune 500.

In addition, more than 10,000 organizations in over 150 countries – including over 85 percent of the companies listed on the Fortune 100 – use Verint solutions.

“Generating a unified view into the customer experience is a critical enabler for every business today,” Greg Stock, CEO of Vovici, commented in the company statement. “Whether driving customer loyalty, optimizing operational performance or supporting broader business transformation initiatives, the addition of Vovici to Verint’s proven, market-leading solutions will greatly expand our ability to help unlock the value of customer experiences.”

In other recent company news, TMCnet reported that Office Depot selected the Impact 360 Workforce Optimization suite from Verint Witness Actionable Solutions.

Impact 360 lets Office Depot to roll out the analytics-driven workforce optimization suite in several countries, TMCnet added.

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