Nucleus Research Report Available on Oracle Siebel CRM

Nucleus Research, a vendor of information technology research and advisory services, has released its Siebel CRM On Demand Guidebook.

Available at http://www.nucleusresearch.com/, the book "highlights the experiences of both recent and long-time customers" of Oracle's (News - Alert) Siebel CRM On Demand, prescribing "best practices for deployment, fine-tuning and missteps to avoid in maximizing value from Siebel CRM On Demand," according to Nucleus officials.

"In our analysis of Siebel customers we found that the most successful ones saw CRM not as an application to be deployed but as a framework for how their organizations interacted with customers," said Rebecca Wettemann, Vice President of Research, Nucleus Research.

Nucleus found many Siebel CRM On Demand customers were standardizing CRM across multiple geographies and offices without the need for IT resources at each site and providing on-demand CRM as needed for departments or workgroups that don't need access to full Siebel Enterprise functionality.

The Guidebook also provides analysis on how to prevent common CRM pitfalls such as identifying internal "CRM skeptics" and removing the "old school" CRM mindset.

Earlier this week Oracle announced that it will preview the latest version of Oracle's Siebel CRM On Demand, which'll count as its 14 release in three and a half years. The product is engineered to help users "simplify user tasks, reduce clicks and page refreshes, and provide page customization features to personalize work environments," company officials say.

Siebel CRM On Demand also plans to enable integration capabilities so that customers and partners can establish integration between Siebel CRM On Demand and other applications. The new release, company officials promise, "plans significant functionality enhancements across its sales, marketing, services, analytics, built-in call center, and industry edition capabilities."

Anthony Lye, Oracle Senior Vice President, CRM On Demand, says the product's being hosted on Oracle's Grid-based on demand infrastructure with an all-Oracle stack should give customers "levels of scalability, availability, and security at a cost we don't think any of our competitors can match."

Planned capabilities in Siebel CRM On Demand include "next-generation usability," which basically means using the latest in browser technologies such as Ajax, in-line edit, and Web 2.0 constructs. The company also plans to add homepage customization so users can arrange elements on the page, including lists, history, and favorites.

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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