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An application may be a hit in the US, it may not even register in India, China or any other country. The Avaya Hackathon just launched in India is primarily to address these issues as well as the need for creating next generation of communication-enabled applications to help businesses in and outside of the country meet the challenges in the digital ecosystem with customer experience and workforce optimization solutions.

According to Gartner (News - Alert), 89 percent of companies are competing on customer experience, and workforce optimization plays a critical role in delivering the best possible service for customers.

The hackathon event put on by Avaya (News - Alert), looks to give teams of developers as well as other participants from universities, colleges and corporations across India a platform to advance the country's digital objectives by being able to create innovative solutions. Teams will be able to select a theme from hospitality, healthcare, smart enterprise, smart city and open category to develop applications using the Avaya Breeze development platform.

Within these themes, they will try to improve guest experience and ensure proper patient care in digitally enabled hotels and hospitals. For employees, they will try to empower them in a smart and connected workspace, while connecting citizens in smart cities.

Teams can submit as many hacks before the final submission, and they will be judged and awarded points based on several criteria, including usage of the Avaya communication features, idea, complexity, creativity and the impact it will have.

"India is a country with a huge pool of talent, which needs the right platform to innovate and create sustainable ideas. With the Avaya Hackathon, we endeavor to provide the developers’ community with the opportunities & platform to transform and build more real-time communications-enabled applications that will accelerate digital transformation," said Raman Adlakha, R&D Lead- Pune, Avaya.

Avaya Breeze gives developers tools for embedding secure and mobile, multichannel communications into workflows and business applications to increase workforce optimization and improve customer experience. Without developers having to acquire specialized communications expertise, it simplifies the design, creation and deployment of advanced team and customer engagement services.

Developers can access a rich set of resources, including Java APIs and an SDK that expose powerful enterprise communications capabilities so they can build and "snap-in" complementary services, facilitating a "write once, integrate everywhere" model. Some of the snap-ins are, WebRTC, Real-time Speech, Context Store, Work Assignment, Co-Browsing, Message Recording, ChatBot and Presence Services.