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Improving the Customer Experience: Make Your Website Count

Call Recording Featured Article

Improving the Customer Experience: Make Your Website Count

February 20, 2014

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By Alisen Downey,
TMCnet Web Editor
 


Call recording technology and workforce optimization (WFO) software are part of a growing, changing landscape of enterprise communications. With each passing year, we are more connected to each other through an increasingly diverse family of devices, and in order to keep up with these trends, companies must remain easily accessible through any device.


Coordinated Systems, Inc. (CSI (News - Alert)), a call recording and WFO solutions vendor based out of East Hartford, Conn., recently unveiled the fifth iteration of its website to accommodate devices of all shapes, makes, and sizes. Specifically, the new version of the website was developed using HTML5 and CSS (News - Alert). This makes it highly responsive, so that when users pull up the website, it will instantly fit to the size of the device screen. With such a design, customers will be able to view CSI’s site at the optimal ratio, no matter what PC, tablet or mobile device they are using at the time.

The updated design will also make it easier for customers to view CSI’s new content features, including free downloadable white papers on best practices in call recording, quality monitoring, workforce management, and speech analytics. CSI has also added an overview of its new lineup of Virtual Observer Cloud WFO Solutions, a video overview of CSI’s training experience, as well as onsite blogs, deep social integration, and a more visual representation of the acclaimed Virtual Observer user interface.

“We’ve experienced tremendous growth in working with telephony providers, phone system dealers, BPOs and teleservices firms to deliver a robust workforce optimization solution as part of their portfolio of offerings,” CSI stated. “From call recording to quality monitoring, workforce management and speech analytics, we have a solution they can resell while allowing us to fully support their sales teams with proposals, demonstrations and knowledge.”

With the updated website, CSI enhances its ability to meet clients’ needs, while also bringing them new and improved resources and a more universally accepted site design.

“As website traffic jumped to over 35 percent mobile in 2013, we felt it was important to take advantage of some of the responsive development strategies which are available today,” said Rich Marcia, marketing director for CSI. “We also wanted to deliver a more modern, better user experience which aligns fundamentally with our software to deliver an excellent customer experience, from the initial Web visit, through to the actual end user roll-out.”

For companies looking to get an edge, it’s crucial to make yourself available to customers no matter what. If a customer has a question about the service you provide, and your website is optimized for only a select few devices, any customer reaching out through less-compatible devices will be met with a less functional site, and will have a less than stellar perception of your company. Presentation and accessibility are key to the modern customer experience.


Edited by Rory J. Thompson
Call Recording Homepage ›





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