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August 05, 2009

On the Cutting-Edge of VoIP Technology for Unified Communications

By Jessica Kostek, TMCnet Channel Editor

State-of-the-art VoIP technology is changing the way we interact socially and professionally – the future is happening now. 

Over the next several weeks, Bradon Technologies will present a series on its Web Meeting channel, here on TMCnet, introducing some of the ways VoIP technology is changing the face of communications, and how this forward-thinking company is helping to redefine the rules.
Featured in this series are three criss-crossing industries where VoIP technology is already transforming the marketplace as we know it, including Web-based collaboration products, mobile communications and telephony applications. In each instance, the application of Bradon’s proprietary VoIP audio codec technology stretches the boundaries of what’s possible. The company's technology is being offered for third-party re-branding and development purposes, enabling existing commercial players in these three industries to break free from current technical limitations that negatively impact VoIP sound quality, and hence, prevent the overall adoption of VoIP products for widespread business and personal use.
The timing for Bradon’s technology is certainly right. Don Witt, president of cyLogistics (News - Alert) said in an article he wrote recently for TMC’s "Internet Telephony" magazine that even though the stock market was plunging and the economy slowing, VoIP would continue to grow.

"More and more executives will be under the gun to cut costs," Witt said. "There are a number of ways to cut costs but one way to cut costs tends to jump out at you -- the phone bill. This will force many companies to take the digital/VoIP plunge. As a result, VoIP sales will increase significantly over the next year or two."
He added: “The stock market crash has effectively pulled in the VoIP growth curve by six to 12 months or more. As identified in the Post-Melt Down chart, VoIP sales may increase by 200 to 300 percent over previous forecasts. Thus, next year's VoIP growth can be expected to jump from four percent to eight percent or 12 percent or more next year."
Business cost-cutting priorities certainly allow for the introduction of 100 percent VoIP-enabled Web collaboration products into the marketplace, provided the audio, video and desktop synchronization quality is not sacrificed. This would bring down the cost of business call-bridge charges substantially. The benefits of this technology are just starting to be known, and will be reinforced across multiple industries. For example, airlines are moving toward Internet connection options for passengers. How convenient would it be to host or participate in a Web meeting while flying to Hong Kong from New York? All a passenger would need is a headset and video cam connected to your computer - no telephone line required.
On the social mobile communications front, companies including Skype, Truphone (News - Alert), Nimbuzz, fring, and Trutap have developed downloadable applications that offer any combination of instant messaging, (geo) presence, and VoIP calls for unifying popular communities including Skype, Windows Live Messenger, Yahoo! Messenger, ICQ, Google (News - Alert) Talk, AIM, and social networks including Facebook and MySpace on Smart Phones. 

The software download and majority of the functionality is free, however; with Skype (News - Alert) Lite, for example, international VoIP calls from smartphones are billed at the cost of a local call, indicating a partnership between Skype and GSM service providers in a number of countries. With tens of millions of existing customers and growing daily, the marketplace for VoIP enabled mobile applications is vast. This is without even commercializing a professional version, provided that the VoIP quality was able to meet higher business standards and expectations. Imagine the cost savings associated with business cell phone bills if local VoIP calls were included in the wireless provider’s data package, and long distance calls were billed at the cost of a local call.
Regarding telephony applications, a recent study by Infonetics Research, an international market research and consulting firm, said that VoIP phone shipments have grown 25 percent, with IP softphone deliveries more than doubling. 
“Demand for residential and business VoIP services continues to grow through the economic downturn because of the cost savings they provide. As a result, in 2008 the VoIP services market had healthy growth of 33 percent to $30.8 billion. For the first three months of 2009, service providers experienced an average of 40 percent to 50 percent year-over-year growth for IP Centrex, indicating the demand for outsourcing and managed solutions remains healthy. We expect hosted UC services to take off, with worldwide revenue doubling between 2009 and 2013, and we forecast SIP trunking service revenue to hit an 89 percent compound annual growth rate from 2008 to 2013.”
Up next in the series, find out more about SAViiDesk, Bradon’s award-winning, 100 percent VoIP enabled Web collaboration product - also available for third-party re-branding and development for commercialization purposes.
Bradon Technologies is a unified communications software development company, specializing in state-of-the-art VoIP applications for PCs and mobile devices. Bradon’s strategic areas of focus include its award-winning SAViiDesk Web collaboration product and the development of its proprietary audio codec technology for embedded use in business, mobile and telephony network applications. Bradon’s BTAC technology allows for unlimited simultaneous PC or Smart Phone VoIP caller participation without sacrificing on voice quality or real-time synchronization with video.
 For more information visit Bradon Technologies’ Web site or check out their Web Meeting channel here on TMCnet.

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Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

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