Global Industry Analysis, a reputed publisher of off-the-shelf market research, recently announced the results of its latest research, “Video Conferencing: A Global Strategic Business Report.” The report deals with the primary factors that have been responsible for the continued business activity, globalization of business, Greenfield deployments, and rising mobile workforce, for small and medium-sized businesses. The report forecasts that by the year 2015 the global video conferencing market will reach $10.8 billion.

The worldwide video conferencing market was significantly weakened during 2009 to 2010. In spite of the recession, the cost saving and telepresence benefits far outweighed the continued growth of the video conferencing market. It also led to reduction in corporate travel budgets, reduced carbon footprint, as well as reduced costs of managing a dispersed workforce. Customers prefer ease of use and inexpensive video conferencing systems with smaller desktop or HD systems. The critical ability to collaborate across time zones and geographies has spurred the growth of the video conferencing technologies.

The research report provides in-depth, comprehensive review of market trends, mergers, acquisitions, drivers, issues company profiles, and many other strategic industry activities. It also includes market projections and estimates in sales value for video conferencing technology and services markets, for the U.S., Canada, Japan, Europe, Asia-Pacific, and the rest of the global market.

GIA forecasts, in spite of the recent recession hit, the global video conferencing market will achieve a CAGR growth of more than 6 percent in the U.S, as well as a CAGR of more than 4.3% in the world market, during the analysis period of 2007-2015. The factors that will influence this growth will be burgeoning economies, higher spending power, and growth in wireless industry and fast developing IP infrastructure. These have already created a steady demand for video conferencing technology in the Asia-Pacific market, especially India and China. The growing video conferencing service market represents ease of use of the video conference services, improved quality and degree of operation.

The report includes key players in the global video conferencing market such as Alcatel-Lucent, AT&T, Avaya, BT (News - Alert) Conferencing, Wire One Communications, Emblaze-VCON Ltd., Global Crossing Limited, InterCall, Polycom, Sony Electronics, Sprint Nextel Corporation, TANDBERG, Verizon Business (News - Alert), and VTEL Products Corporation.