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November 14, 2008

WinSIP: A VoIP Test Solution for an Economy in Crisis

By Erik Linask, Group Editorial Director

With the economy struggling as it is, every business is being more cautious with how they spend their shrinking budgets.  The silver lining for the VoIP industry is that one of the benefits it offers is significant cost savings over traditional phone systems, which should help equipment vendors and service providers weather this storm.  While businesses are reluctant to spend money, when presented with an opportunity to save by spending, many will opt to pursue VoIP adoption.
This places an increased burden on providers and equipment vendors to ensure their solutions perform to expectations.  If the promise of cost savings coupled with business process improvements has the potential to at least partially buffer the communications industry from this recession, failure to live up to expectations can easily crush that hope.
So the VoIP industry needs effective tools for ensuring their networks and products can perform to standards under the strain of even the heaviest of peak periods.  But, being businesses themselves, they also must consider costs, just as their clients do.
Enter WinSIP from Touchstone Technologies.
With WinSIP, Touchstone (News - Alert) offers equipment makers and service providers the unique combination of feature-rich testing capabilities and affordability. WinSIP is a software-only solution for generating bulk calls, performing feature and function testing, and testing advanced media capabilities.  Importantly, the growth of the VoIP market means test solutions must be able to accommodate higher volumes.  WinSIP’s ability to generate loads to meet the needs of even the largest customers makes it an ideal option for a growing industry during an economic crisis.
In addition to the testing capabilities, which are reason enough to look at WinSIP, because it is a software solution, it requires as little or as much additional investment — it can run on existing servers or any new servers customers choose.  This provides added incentive for businesses looking to “go green.”
“In today’s greener environments, customers can put WinSIP on the most environmentally friendly servers they can find,” said Touchstone CEO Mark Stacy.
Added flexibility is derived from the ability to install WinSIP on laptops, allowing for field tests to enable providers to even more efficiently ensure services are being delivered as expected.
In addition, by its nature, the software itself is highly adaptable to market needs, and can be modified to incorporate new features without increasing cost, which is itself a key selling point in today’s environment.  While several competitive solutions exist, most sport a six-figure price tag (News - Alert). Customers can buy WinSIP for as little as $10,000.
In WinSIP, hardware vendors and service providers have access to an affordable, comprehensive SIP-based testing solution that is that is both easy to deploy and use, and flexible enough to meet even the most demanding network load testing requirements.

Erik Linask (News - Alert) is Group Managing Editor of TMCnet, which brings news and compelling feature articles, podcasts, and videos to nearly 3,000,000 visitors each month. To see more of his articles, please visit his columnist page.

Edited by Erik Linask

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