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October 12, 2007

Nuvio: Microsoft Entering Fragmented UC Market with OCS 2007 Launch

By Mae Kowalke, TMCnet Associate Editor

With the release of Microsoft (News - Alert) Office Communications Server 2007 right around the corner, TMCnet got curious how the new software will affect other IP communications vendors. One such company is Nuvio (News - Alert), provider of the nPBX phone system for small to medium-sized businesses (SMBs).
Jason Talley (News - Alert), co-founder and CEO at Nuvio, shared his perspective on the OCS launch and the broader unified communications market.
TMCnet: How would you define ‘unified communications’?
JT: Unified messaging is the combination of e-mail, voicemail, fax, and document collaboration into one cohesive and singular repository that can be managed and modified from any compliant device.
TMCnet: How would you describe the current state of the unified communications industry?
JT: The current UC environment is very fractured with many participants attempting to gain a foothold and claim the territory. To date, no one has effectively done so.
TMCnet: What is Microsoft OCS 2007?
JT: OCS 07 is Microsoft’s first attempt to really control the telephony piece of the collaborative suite. 
TMCnet: How is Microsoft OCS 2007 significant for the IP communications industry?
JT: It demonstrates that Microsoft views telephony, utilizing VoIP as the technology, as a viable vibrant market that is untapped and full of potential.
TMCnet: In what ways will the release of Microsoft OCS 2007 affect Nuvio’s market strategy?
JT: We think this just affirms the market for our products and our direction. We plan to incorporate components of Microsoft’s suite once all the issues are resolved.
TMCnet: What is Nuvio’s flagship product and how does it relate to Microsoft OCS 2007?
JT: Our flagship product is nPBX, an Internet Business Phone System. While it doesn’t relate into OCS directly right now, it does interface with predecessors such as LCS and into Exchange. It is only a matter of time before we provide combined services using specific OCS components and our nPBX product.
TMCnet: How does the release of Microsoft OCS 2007 affect enterprises? Small businesses?
JT: I think it will have a minimal effect adoption wise to start with, but it certainly validates the technology and the hosted services model that we have been selling for the past four years.
TMCnet: In your opinion, what is the most significant aspect of Microsoft OCS 2007?
JT: Microsoft has adopted the concept of a hosted PBX utilizing VoIP and I think that demonstrates the product set and technology are here to stay. It also lets potential customers know that these products are safe to use and they should seriously consider adopting them.
TMCnet: What are some of Nuvio’s current unified communications-related initiatives?
JT: We are currently supporting unified messaging as it relates to voicemail and fax (the ability to receive and manage this via e-mail and or web portals). We are taking this a step further with widget and portlet development in the near future as well as wrapping certain Microsoft and other products together for a complete productivity suite. We believe this will help SMBs extract greater productivity and efficiency from their office and interaction with outside customers and vendors.
For more about nPBX and unified communications, please visit the Business Phone System and VoIP PBX channels on TMCnet.com, brought to you by Nuvio.

To learn even more about TOPIC, check TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP communications industry. The library offers white papers, case studies and other documents free to registered users.

Mae Kowalke previously wrote for Cleveland Magazine in Ohio and The Burlington Free Press in Vermont. To see more of her articles, please visit Mae Kowalke’s columnist page. Also check out her Wireless Mobility blog.

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