In order to drive sales and, ultimately, results, every company needs to advertise; whether it’s on a billboard, in a newspaper or through online ads.
But, how does a company determine where to advertise?
Instead of throwing heaps of money into all forms of advertisement, using California-based open-source VoIP consultancy company CallFire.com’s call tracking helps companies assess where to allocate their advertising budgets.
“CallFire allows you to purchase unlimited local or toll free phone numbers for your sales reps or advertising team,” CallFire officials said. “Call Tracking reveals which customers call the most, investment habits, and which forms of advertisements are most effective.”
How is this possible?
Well, say a company decides to advertisement in a newspaper, online and on billboards. By using CallFire’s call tracking, and assigning different contact phone numbers to each advertisement, a company say see which advertisement brings in the most callers.
“CallFire can track, forward, and record all your calls, allowing you to visualize which investors and marketing ads drive the most phone calls,” company officials said. “CallFire is the easiest way to increase advertising ROI, by tracking phone calls and leads back to the original AD.”
This way, a company can find the most efficient form of advertising for its budget and reallocate its budget to the most suitable – and successful – means to reach customers.
“Even advertising firms and publishers can use CallFire APIs to provide the same services to their own customers,” company officials said. “CallFire can provide thousands of local and toll free telephone numbers to track all of your campaigns.”
Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.Edited by Kelly McGuire