Do you think automated dialing is a tool all businesses should be using? Billy Williams does and he’s got a Ph. D., not to mention that he’s president of Inspire a Nation Business Mentoring and Williams Family Agency, with 23 member agencies and produces $360 million annually. As Williams wrote in a recent blog post for CallFire, a provider of voice broadcast technology effective marketing is not complicated – put your message in front of as many people as possible, build lists of prospects that are interested in you or your product, reach out to the lists regularly, reach out to as many people as possible on days that are important to them and use affordable automation to help you stay consistent with your keep-in-touch campaigns.
No rocket science there. Williams breaks those points down individually, explaining that he and his member agencies use CallFire and uses that as the example technology.
Put your message in front of as many people as possible. Use the Cloud Call Center to prospect DNC-scrubbed lists of prospects. You can have one or hundreds of telemarketers ready to speak live with a prospect. Use voice broadcasts to communicate important, non-solicitation, focused messages and announcements to current customers and opt-in prospects, and “Press-1” campaigns to help with the list building.
Build lists of prospects that are interested in you, your product, and/or your expertise. Direct a press-1 campaign to a live person or to a CallFire IVR (message tree, automated survey, or hotline) that can be used to gather or give important information. Every time someone responds positively to your telemarketer, or presses 1 on your voice broadcast campaign that is one more person that you just added to your opt-in lists of potential customers.
Reach out to the lists regularly with timely, effective, problem-solving information. Set up easily scheduled follow-up campaigns from calls that were not answered, requested a callback, needed bi-lingual help, etc.
Reach out to as many people as possible on days that are important to them. Create weekly phonebooks in CallFire – yes, 52 phone books – and each week run a birthday audit, add the phone numbers into the correct phone book, and send out a Voice Broadcast birthday message.
Use affordable automation to stay consistent with your keep-in-touch campaigns. The more a person hears your consistent message, the more credible you become. By using a low-cost auto dialer program, you are able to keep a consistent keep-in-touch program operating. You will not benefit long-term from a flash-in-the-pan marketing campaign.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.Edited by Jamie Epstein