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Telemarketing Software Featured Article
October 09, 2013
Nixxis Responds to New TCPA Rules with Compliance Feature
By Mandira Srivastava, TMCnet Contributor
Many governments are adopting various methods to stop commercial calls and empower consumers against unwanted calls and SMS messages. Nixxis (News - Alert), a Belgium-based publisher of call center solutions, has done its bit to save consumers from malpractices of telemarketers. The company is ready to ship a new feature to comply with recent revisions to the Telephone Consumer Protection Act (TCPA) protecting consumers from unwanted autodialed or prerecorded telemarketing calls.
Nixxis has developed a specific feature adapted to the new TCPA rules, effective October 16, 2013. The TCPA permits a consumer to revoke consent given for autodialed or prerecorded calls to the consumer's cellular telephone number and does not limit the timing of revocation.
The Federal Communications Commission (FCC (News - Alert)) also said that consent obtained in compliance with the E-SIGN Act will satisfy the requirements of its revised rule. Requiring documentation of written consent will reduce the costs and burdens of acquiring prior express written consent while saving the privacy interests of consumers.
The company inserted a special field to describe the activity purpose and categories have also been mentioned to legally define and differentiate the calls’ purposes. An interactive voice response (IVR) has been generated at the end of each call that enables consumers to opt-out of never being called again.
Luc Jacobs, CEO of Nixxis, said in a statement, “This new regulation is a big challenge for industries in the call center sector. It will seriously affect their net income. Fortunately Nixxis has quickly adapted. Without such a feature, it would have been an expensive and work intensive task for call centers to sort all the customers who gave consent or not.”
Edited by Rachel Ramsey
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