Software Monetization Featured Article

There are unique challenges associated to the task of digital transformation. The opportunity forged through working through these operational obstacles is great, so doing due diligence and working with industry leaders to learn not just best practice for today, but for the foreseeable future. Events offer attendees to be immersed in insight, and in a few short weeks, one of the largest is taking place.

Taking place November 12-13 LicensingLive! 2018 boasts a business experience center, product showcase and brings together hundreds of enterprise software professionals, but I’d like to spotlight a speaking session. Chief Innovation Officer and Co-founder of Aria Systems, Brendon O’Brien is presenting, “The Subscription Wave is becoming the Subscription Tsunami.”

During the session, O’Brien will explore how over the last decade the shift toward the subscription model is significant. Watching AWS, Netflix and others pioneer the approach, explosive adoption rates agnostic to industry are creating robust reoccurring revenue opportunity. Truly, this is the tip of the subscription model iceberg.

Coming from Aria (News - Alert) Systems, a preeminent provider of enterprise subscription and recurring billing software, O’Brien is in a unique position to offer insight into the major changes in the technology landscape, which are well underway. In the coming years, a second wave of subscription model momentum will feel like a tidal wave of change.

Businesses must start preparing for what lies ahead in software licensing, and LicensingLive! 2018 is a good place to start.