Social media has developed a strong grip on consumers everywhere, especially as social media platforms are readily available through smartphones and other mobile devices.

One key challenge for users has been the need to log in to all of the different social networking sites, to communicate with their friends on that specific site, with little knowledge of which sites their friends are currently on.

Now, with the help of IPgallery, users will have the ability to immediately connect to their friends, no matter what site they are on. This unique “Universal Bridge Communicator” can search and find your friends, connecting through platforms such as Facebook (News - Alert), Twitter, Skype, MSN and Google.

This bridge enables network operators and service providers the ability to offer a branded social communications platform across any device to subscribers and business customers for advanced converged voice, video, data, social media and content value added services – across legacy, next generation or IMS networks. IPgallery’s (News - Alert) innovative cloud-based social communications platform delivers a full suite of applications that are designed to be scalable and support converged voice, data and video communications, with the ability to rapidly deliver new advanced applications. Combining social communication networking with content and entertainment enhances the overall social community and viewing experience for talking, texting, and watching, sharing and transferring content across any device.

This social communications platform offered by IPgallery ensures service providers have access to faster, more efficient and more cost-effective ways to surpass existing service offerings to provide richer converged, mobile and personalized user experiences, which attracts customers back to their environment and helps address the revenue loss to OTT offerings in the market.

“The Over-the-Top video, content and VoIP business is growing exponentially and service providers are providing the backhaul without the revenue. Service providers must create long-term competitive differentiators,” said David Spear, EVP Marketing and Sales at IPgallery, Inc. “The key to such long-term differentiating propositions is providing consumers and enterprises the ability to combine mobility with converged communications, content and social media, and giving personalized control to how they communicate, find, watch and share content over any network, any device, anytime anywhere.”

IPgallery positions its value proposition as offering service providers competitive technology and business advantages that will overall reduce capital and operating expenses. And, service providers everywhere, regardless of their current network infrastructure, can leverage this capability to extend the benefits of the platform to all subscribers.

Since its founding in 2000, IPgallery has built a proven reputation in the market for delivering solid global deployments and leading-edge solutions. The company’s service creation and application solutions are designed to offer service providers the leverage they need in end-to-end solutions to drive solid margins and healthy revenue streams.