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December 20, 2007

Packet8 MobileTalk International Calling Service Facilitates Overseas Calling with MobileMax's Technology

By Niladri Sekhar Nath, TMCnet Contributing Editor

8x8 (News - Alert), Inc., a provider of Packet8 broadband Voice over Internet Protocol (VoIP), videophone and mobile VoIP communication services, has teamed with MobileMax (News - Alert), the leading provider of mobility and unified communications technologies, to introduce mobile calling service that offers high quality digital voice solution to overseas calling.

”We are proud that 8x8 has chosen to launch the Packet8 MobileTalk service based on MobileMax technology and we are working on adding new features, distribution methods and the support of additional mobile handsets together with 8x8,” said MobileMax EVP Sales and Marketing, Mr. Gaddi Menahem. “This agreement indicates the great market need from VoIP and telecom carriers to enter the mobile market and to compete with mobile operators on costly mobile minutes. MobileMax technology enables providers like 8x8 to quickly launch a successful mobile service and to provide quality, innovative solutions for the residential, SMB and enterprise mobile market."

The service, called "Packet8 MobileTalk", is based on MobileMax Residential Edition software for carriers and service providers. MobileMax's solution makes use of a downloadable software application that can be located in any smart phone (Windows, Palm, Blackberry and Symbian (News - Alert)-based mobile phones) to automatically route international calls from the mobile phone through the Packet8 digital VoIP network. Leveraging the service, cell phone users will be able to significantly reduce their international phone bills while maintaining high international voice quality.

"Packet8 MobileTalk is a breakthrough application that dramatically improves the international mobile calling experience from start to finish," said 8x8 Chairman and CEO Bryan R. Martin. "Most mobile phone users typically avoid placing overseas calls from their cell phones because their mobile carriers charge exorbitant rates for such calls. With Packet8 MobileTalk, subscribers won't think twice about calling Europe or Asia from their cell phones because instead of one-to-three dollars per minute, they will be paying as little as two-to-five cents per minute over the Packet8 network to most destinations."

With Packet8 MobileTalk, users can dial calls directly and comfortably from a mobile handset, contact list or speed dial directory with no additional keystrokes. Once a destination number is dialed or selected, the Packet8 MobileTalk software application identifies the international prefix being called and redirects the call to a local Packet8 network access. Packet8 MobileTalk calls offer unparalleled voice quality as the calls are routed over the Packet8 digital phone VoIP network.

Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.

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