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November 23, 2009

SIP Trunking to Boost Unified Communications: Report

By Amy Tierney, TMCnet Web Editor

As vendors begin positioning unified communications it as a service instead of a product, positioning unified communications is on pace to migrate to ‘the cloud, according to a new report by In-Stat.
Infrastructure providers like Cisco, Broadsoft, and Microsoft are working closely with hosted VoIP services providers. And such partnerships are good news for companies in the unified communications space.
 “Several flavors of unified communications are emerging from the ‘cloud,’” Dave Lemelin, In-Stat (News - Alert) analyst, said in a statement. “There are versions that operate as a hybrid mix of customer-owned equipment with managed/hosted services targeting mid-size businesses, those that act as fully hosted offerings with smaller businesses in mind, and those that are revamped broadband telephony services targeting SOHO users.”
While unified communications has yet to reach its full potential, In-Stat said SIP trunking, in particular, is poised to enhance unified communications offerings.
SIP trunking, which is positioned in the industry as a cost saving mechanism, will help the interconnection of unified communications islands, In-Stat officials said.
And companies like AireSpring, a Los Angeles, Calif.-based SIP provider, will likely benefit. AireSpring (News - Alert), one of the fastest growing telecommunications carriers in the nation,offers local and long distance calling services at competitive rates on its next generation IP network. 

“Whether you believe that SIP Trunking is a money saver or not, it can no longer be denied that SIP Trunking is the glue enabling companies to integrate key systems and grow the features and flexibility of their communication services in a way that was unthinkable a few years ago,” Todd Regan, senior vice president of marketing, AireSpring, told TMCnet.
As the world economy begins to rebound, the unified communications industry is projected to see an upward pace. Total revenue, including products and services are projected to grow to $39.7 billion in 2013, Instat said.
And in turn, another report found that the soaring demand by enterprises using unified communications applications will prompt network operators to increase their investment in “SIP” trunking technologies. As the momentum for UC builds, SIP trunking will become “a natural step” in the development of IP-based telecom services, the report by Light reading Insider, said.
Favored for its cost savings features, as well as its ability to offer UC across the enterprise, the popularity of SIP trunking is growing. By 2010, the technology is projected to be the second most commonly deployed trunking service.
For more on SIP-related news, visit the AireSpring’s SIP channel here on TMCnet.

Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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