Outbound Dialers Serve Small Companies Equally as Well as Large
November 05, 2014
By TMCnet Staff
When we think about predictive dialers, we think of telemarketing done from giant contact centers. But predictive dialers make sense for more than just the contact center.
While it certainly is true that predictive dialers are useful in the contact center, saving agents time by automating the calling process, such dialers also can benefit most businesses.
That’s because predictive dialers not only make agents more efficient, they also can help a business with automated calling; it is possible to pass a list of contacts to a dialer such as that offered by Spitfire and have the predictive dialer not only dial the calls, but also serve an automated message when a person picks up on the other end.
These messages can be set to vary depending on contact, and through the use of interactive voice response they can serve up individual messages that leverage information about the contact such as their last appointment.
Dialers also can be configured to serve up a different message depending on if they reach the contact or connect with voicemail. This can allow the dialer to serve the appropriate information depending on the situation, something that both is more efficient for a business and also appreciated by those being called by the dialer.
Businesses of all types can take advantage of this functionality. The uses for automated calling mixed with interactive voice response are only limited by the imagination.
For instance, businesses that schedule appointments, such as repair shops, medical offices and consultants, can send appointment reminders a few hours before an appointment to make sure the appointment is kept and not forgotten.
Predictive dialers also can be used to serve up alerts when market information changes, such as letting customers know that an item they’ve been considering is on sale, or that an item is in stock.
Political campaigns and non-profits can use predictive dialers to communicate their latest campaign, or to give information about a candidate coming up for election or wanting to highlight recent legislative action.
Predictive dialers also can be used to follow up on service and products, gauging customer satisfaction and giving customers an opportunity to easily provide feedback.
There are many uses for predictive dialers, far more than just the uses in the typical contact center.