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July 29, 2008

SugarCRM and Vertico Software Connect Telephony with CRM

By Stefania Viscusi, Assignment Desk Editor

Open source CRM software provider, SugarCRM (News - Alert) has announced the addition of telephony capabilities to its customer management offerings in a bid to further improve customer communications.
The new integration is the result of SugarCRM partnering with Vertico Software, the provider of the STARFACE telecommunications system.
Targeted at customers in Europe, the STARFACE SugarCRM Connector brings together telephony and CRM for all three SugarCRM products-- Sugar Community Edition, Sugar Professional Edition and Sugar Enterprise Edition. and delivers relevant information about the customer right from within the CRM system.
For example, its possible for users on the phone to enter call notes in real-time as the phone conversation is happening. This relevant information helps both the company and the customer to have shorter, more successful calls.
Florian Buzin, CEO and Founder of Vertico Software commented: “Deep telephony integration with CRM systems is a critical component for managing effective customer relationships, and that is exactly where the STARFACE SugarCRM Connector comes into play.”
A free trial version of the product bundle is available at as well as on and
Clint Oram, vice president of Community Relations at SugarCRM also commented, “Employees save precious time by never misdialing phone numbers and eliminating the burden of manually access customer records. All telephony-related data can be archived instantly and customer information can be accessed with just one mouse click when needed. This solution will help companies improve productivity as well as customer satisfaction.”
Last week, integration company SnapLogic announced the release of a SugarCRM Solutions Pack in a bid to make it easier for enterprises to integrate data on both sides of the enterprise firewall and create mash-ups and rich Internet applications.
The new offering is an extension of the SnapLogic open source data integration framework and will be available for download starting August 4th.
SugarCRM will also be hosting an upcoming TMC (News - Alert) Webinar “Impact of Wireless on CRM Adoption and the Social Customer,” on Wednesday, July 30 at 2PM EST.  Register Now!
 For more, be sure to also check out the Open Source CRM channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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