Truly reaching customers in an environment that fosters little trust in salespeople has become even more difficult as those individuals now demand their own personal experience with a company, customer relationship management professionals say.

 

“Customers are more demanding than they have ever been and are insisting on more than just being sold at and getting messages pushed at them,” according to a panel of experts on CRM.

 

To help businesses learn how to deal with this new type of customer, and how the world of open-source technologies could play into a strategy, a pair of CRM’s most respected and influential voices are co-presenting a series of three free Webinars on June 25, July 9 and July 30.

 

Register here for “New World CRM – Enterprise 2.0 and the Era of the Social Customer.”

 

The first part of the series, “CRM Strategies for the Social Customer,” at 2 p.m. ET on June 25, will discuss how companies are succeeding with CRM strategies that incorporate customer collaboration along with the tried and true operational CRM technologies and systems.

 

Part two of the series, “Open Source and CRM 2.0: The Next Frontier,” at 2 p.m. ET on July 9, will examine why open source has emerged as one of the most fruitful platforms for the new kind of CRM, “CRM 2.0,” and how open source works differently within 2.0 than it has within traditional CRM solutions.

 

The series’ final installment, “Impact of Wireless on CRM Adoption and the Social Customer,” at 2 p.m. ET on July 30, will look at how CRM applications have migrated to the small screen, and what impact the devices are having on customer relationships.

 

Series presenters include: Paul Greenberg, the chief customer officer at BPT Partners and author of a watershed industry book, “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century”; and Martin Schneider, who became director of product marketing at SugarCRM after analyzing SaaS (News - Alert) solutions and open-source applications with tech industry research firm 451 Group.

 

The series, which will include question-and-answer sessions, will be moderated by Brendan B (News - Alert). Read, a senior contributing editor at TMCnet and seasoned journalist in the contact center industry.