Tealium, a vendor of Web analytics consulting, has announced the availability of WebToCRM, a product designed to integrate Web behavior data into CRM platforms.

 

It can integrate this information into CRM platforms, company officials say, including Salesforce CRM, SugarCRM (News - Alert), NetSuite or internal databases, for "a real-time tool that can integrate marketing campaign parameters from any Web analytics to any CRM upon Web lead capture."

 

WebToCRM provides online marketers with a tool to capture their online marketing information such as campaign names, keywords, banners, messages, and others into their CRM platform. It's designed to work independently of such analytics tools such as Google (News - Alert) Analytics, IndexTools, Omniture, Coremetrics, WebTrends and others.

 

Ali Behnam, co-founder of Tealium, says "once an expensive proposition only available to companies with deep IT investments, WebToCRM provides a real-time integration that is completely independent of Web analytics or CRM platforms."

 

The product is available in three different editions. The Free edition lets companies integrate their online marketing parameters into CRM products. The Plus edition, priced at $2,500, lets customers integrate their online campaign metrics and Web behavior data points such as engagement metrics into their CRM or customer databases, which can in turn be used for lead scoring.

 

A Custom Edition lets clients choose additional data points specific to their business needs.

 

WebToCRM is available immediately. Visitors can configure and download the Free edition of WebToCRM from the Tealium web site at the WebToCRM Page.

 

Earlier this week Bungee Labs announced that companies can now use Bungee Connect platform-as-a-service to extend the user experience around SugarCRM implementations, as well as integrate with other on-premise and on-demand SaaS applications and CRMs, including those from NetSuite, Oracle (News - Alert) and Salesforce.

 

Web applications and user experience enhancements built with Bungee Connect can "improve productivity and adoption without traditional software development, licensing and delivery approaches," Bungee officials say. Bungee Connect sample reference applications and source code for extending SugarCRM, NetSuite (News - Alert), Oracle CRM and Salesforce are available at www.bungeeconnect.com/crm.

"Productivity is diminished by gaps in functionality, missing interconnectivity and weak user experiences as employees work within existing CRM implementations and between multiple applications," said Lyle Ball, vice president of marketing, Bungee Labs. "The Bungee Connect platform can be used to spackle these cracks by creating Web apps without investments in development projects, software licenses and infrastructure."

Companies use Bungee Connect to build Web-based applications with desktop-like user experiences, then deploy them on the Bungee Grid multi-tenant grid infrastructure or on Bungee Application Servers running on self-managed infrastructure.