With a number of customers now trusting the brand name less and trusting the opinions of their online peers more, social media is changing the way in which customers can engage with the brands. DMC Software believes that for remaining competitive in this “Digital Age,” organizations are required to change the way they connect with their customers and prospective customers.

In a release, Mike Ramsay, the managing director of DMC Software said, “As a business owner I know customer service is vital to the success of a business and I believe that Social Media can be used to extend the customer service offered by an organisation and improve the customer experience. Social Media facilitates a two-way dialogue between a business and its customers allowing any potential issues to be addressed quickly and effectively.”

Social CRM is a customer relationship management solution having the ability to leverage social media, like ACT! by Sage, Sage CRM and SalesLogix. Using effective Social CRM strategy meaningful relationships can be built resulting in longer customer loyalty.

In the release, Mike further mentioned, “Social Media is something that most of us are familiar with in our personal lives but now that Social Media has entered the realms of the business world there are few businesses that truly embrace it. Our Social CRM Workshops in September have been designed to provide businesses with a better understanding of Social Media, demonstrating how Social CRM can be used to inform and improve marketing activity, and develop stronger customer relationships.”

A number of Social CRM workshops are being hosted by DMC Software Solutions, with the purpose of demystifying Social Media and identifying the manner in which Social CRM can be used for complementing existing customer strategy.

DMC Software as a company which has vast experience in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes and kinds, which include ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft (News - Alert) Dynamics CRM. Using its advanced development abilities DMC is able to tailor make a solution for meeting precise requirements of a business, offering the tools and supporting services for increasing the efficiency and profitability throughout the organisation.