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Mobile Management Featured Article

January 07, 2008

ABI Research Study Outlines Benefits of Mobile Management

By Brian Solomon, TMCnet Web Editor

The growing reliance of businesses on mobile services to improve their productivity and remain competitive is creating challenges for businesses. Specifically, these challenges arise in the support and management of mobile device and services portfolios.
Mobility management providers can helping companies meet the challenges. A new ABI Research (News - Alert) study states that the resulting benefits will cause the revenues of mobility management services to grow at a CAGR of 81% over the next five years.
“Through mobile services portfolio optimization, mobility management services are bringing companies monthly cost savings of 30% to 60%,” said principal analyst Dan Shey (News - Alert). “But it is the long term benefits of asset management and support services that will cause this industry to grow to over $20 billion worldwide by 2013. Because the challenge of mobility management for the enterprise is broad, many players can leverage their current capabilities and relationships to build a mobility management services business. As a result, we can expect tremendous industry growth, but also rapid changes in the competitive environment.”
ABI Research’s study, entitled “Mobile Device Management for Business,” takes a look at the expanding mobility management services market. This analysis includes a detailed review of the demand drivers and inhibitors, including demand driver growth forecasts. The report outlines the needs of businesses’ mobile management lifecycles, as well as the services and products that are designed to deal with them. It also features an analysis of the complementary and substitutive effects mobile device management platforms will have on mobility management services business.
There are growth forecasts for revenues, customer adoption, ARPU and penetration, organized by worldwide region and business size. The report is rounded out by a set of prognoses for change and recommendations for value chain players.
Brian Solomon is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Brian Solomon’s columnist page
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