Infusionsoft, a provider of marketing automation software for small businesses and entrepreneurs, has selected Centive Compel to automate their sales compensation program.

 

Infusionsoft has seen tremendous growth in revenues and in the size of their sales organization, with their sales team growing more than 150 percent this year, and they anticipate a similar level of growth next year. Preparing for that growth is why Infusionsoft selected Compel.

 

“To support our plans for rapid growth, we need a sales team that is motivated by their compensation plan and focused on meeting and exceeding sales performance targets,” said Brian Luckey, business operations manager, Infusionsoft. “Compel proved to be the best and most affordable solution for automating sales compensation and providing our sales team with real-time visibility into key earnings and performance metrics.”

 

Centive, headquartered in Lowell, Mass., is a provider of on-demand solutions for sales compensation and sales performance management. Centive Compel is an on-demand Software-as-a-Service (SaaS (News - Alert)) solution that automates the entire sales compensation process in one secure, centralized system. To learn more about Centive, please visit http://www.centive.com

 

Compel provides powerful tools such as plan modeling, commission expense forecasting, custom reporting and performance analytics to help companies optimize plan effectiveness and drive sales performance and top-line revenue growth.

Compel integrates with CRM systems to enable sales representatives and managers to forecast compensation based on opportunities within their pipeline. This integration provides Centive’s customers with full automation of the sales lifecycle – from Prospect to Paycheck – to ensure that sales representatives stay focused, aligned and motivated to close the right business.

“As Infusionsoft continues their tremendous growth, they recognize the limitations imposed by spreadsheet-based sales compensation solutions," said Michael Torto, president and CEO, Centive. “Compel will provide them with tremendous efficiencies in terms of creating and managing sales compensation programs. More importantly, Compel’s secure performance dashboards will provide Infusionsoft’s sales reps and managers with earnings and attainment information to help them focus on achieving the highest levels of sale performance.”

Infusionsoft was recently named for the second year in a row to the Inc. 500 list of the fastest-growing private companies in the United States.

 

There are six million small businesses in America that need an easy-to-use, affordable, and powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software addresses that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff.

 

The privately-held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit http://www.infusionsoft.com.

Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve's articles, please visit her columnist page.

Edited by Eve Sullivan