Email marketing offers small businesses an easy and effective way to keep in touch with customers and delivers information when it's most important.
Marketing software provider Infusion Software's (News - Alert) Infusion CRM brings SMBs marketing automation and tools to more efficiently grow their business.
With email marketing, businesses can market their goods and services through newsletters, auto-responders and other automated email campaigns.
With an increasing dependency on communications that occur online, email marketing is becoming popular not only for its ability to deliver timely, rich and enticing information directly to customers, but also because it offers small businesses a highly effective and inexpensive way to communicate with their customers.
Email Marketing tools from Infusion CRM help business easily manage all of their auto-responders, e-zines, newsletters, email drip systems, one-off emails, and other email blasts within one system.
With the email marketing tools, businesses can personalize emails and merge customer information as well as create text, HTML
or multi-part email templates and the ability to include trackable links in the template emails to monitor click through and conversion rates.
For more, check out the Marketing Software channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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