Infusion Software (News - Alert), vendor of Infusion CRM for small businesses, has announced that the company has reached the highest levels in e-mail deliverability and e-mail volume in the company’s history.

 

In the month of October, small business customers used Infusion CRM to send 59.9 million e-mails to prospects and customers as part of one-off and multi-step event-triggered marketing campaigns.

 

Monthly deliverability reached an all-time high with 93 percent of e-mails sent in less than 60 seconds, 96 percent of double opt-in e-mails were delivered to each recipient’s inbox and 85 percent of single opt-in e-mails reached recipients’ inboxes.

 

Industry averages show that typically only 50 percent of e-mails ever make it to the intended recipient’s inbox.

 

“E-mail is still king when it comes to marketing, especially among small businesses,” said Clate Mask, President of Infusion Software. “Marketers see the beauty of being able to send e-mails directly f as a one-off communication, a batch, or as part of an automated event-triggered lead nurturing program that moves people through the buying process from lead to customer to life-long customer.”

 

Some features of e-mail functionality designed for marketers found within the Infusion CRM Web-based suite include the ability to automatically initiate a series of actions (add to sub-list, remove from list, start multi-step sequence, stop campaign, send further-targeted content via e-mail, generate a task to make a live phone call…) when a prospect or customer clicks on the traceable links within your e-mails, and to send e-mail templates automatically or manually as part of a multi-step e-mail marketing campaign, as a one-off response, or as a batch to multiple prospects or customers in segmented lists.

 

Last month Infusion announced it has secured funding of $9 million from MDV-Mohr Davidow Ventures (News - Alert), a Silicon Valley venture capital firm. It’s Infusion’s first round of venture financing.

 

Company officials say they’ll use the financing to “accelerate customer acquisition via increased sales and marketing efforts” and “enhance its CRM software built specifically for true small businesses,” which Infusion defines as “owner-run organizations with two–50 employees that have grown organically.”

 

The salient difference between TSBs and other small businesses, Infusion officials think, is that “these businesses do not have layers like larger organizations, and thus automation of business processes via easy-to-use technology is highly desired.”

 

“Infusion’s approach to CRM technology, strong customer traction among small businesses, and management team have enabled the company to capture a notable share of what we believe to be a very significant market opportunity,” said Nancy Schoendorf, MDV general partner and an Infusion Software board member.

 

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