Picking up the phone and dialing a number is second nature, but many of us are unfamiliar with what it takes to bring a call from one point to another party.

That’s where companies like Appia Communications, a leading VoIP provider in the U.S. that just celebrated its 10th anniversary, come in.

Appia is one of the country’s fastest growing private companies and one of the top managed services providers in the world. A key element in Appia’s growth is the efficient routing of calls on its network to destinations in the U.S. and around the world.

While Appia has been successful in helping customers minimize capital investments, reduce costs, enhance employee productivity, and compete more effectively with much larger enterprises, it continues to seek out new ways to provide its end users with a high-quality, cost-efficient routing experience. To lower its termination costs for its VoIP phone services, Appia turned to least cost routing solutions expert TransNexus.

“TransNexus enables us to route calls using both quality and cost,” Matt Siemens (News - Alert), Appia’s vice president of marketing, shared with TMCnet.

Siemens also said that Appia now has much better visibility into and control over how calls are routed. With this transparency, Appia has achieved both lower prices and higher call quality for its customers.

“Appia’s experience working with TransNexus (News - Alert) has been very favorable,” Siemens said, who described the least cost routing implementation as seamless. “TransNexus has excellent support and is willing to accommodate special requirements when they arise.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.

Edited by Stefanie Mosca