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August 23, 2011

Customer Service Software Provider Coveo to Conduct Webinar for Improved CRM

By Juliana Kenny, TMCnet Managing Editor


The customer relationship management industry has had its boat rocked recently with the advent of multiple social networks and channels that have served to not only diversify the ways in which customers relay experiences with a business, but to make them entirely more public as well.

Organizations are starting to realize the need to gain a more encompassing view of their customer relationship strategies in order to maintain control of their brand and agent activity. Coveo (News - Alert), a business that provides knowledge management software and services to enterprises looking to garner increased insight into their customer data, will conduct a webinar on August 25 at 12 p.m. ET to shed some light on this ever-fluctuating subject.

Many businesses struggle with the vast amount of customer information available through their CRM software or knowledge management strategies, and many need help in understanding how best to take advantage of all the data. Coveo will bring on Kate Leggett, senior analyst for Forrester Research (News - Alert), and a leading expert on customer service strategies to give listeners a more solid grasp on what the recent changes in the CRM and KM industries mean for them.

Kate will be joined by Louis Tetu, chairman and CEO of Coveo, and together they will explore the expanding customer interaction channels, how to get a clear understanding of an individual customer, and how to approach the new era of the customer experience by consolidating customer information from multiple portals into an all-encompassing 360-degree view.

To learn how to better understand and serve your customers, register for the full webinar here. Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO (News - Alert) West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny





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