In a move to upgrade and streamline its business processes, Discovery Bay Games has officially selected Consona (News - Alert) to provide it with enterprise resource planning software. The Intuitive ERP solution from Consona will help Discovery Bay Games meet the needs of its growing business and manage its customer relationship strategies in a more effective manner.

Darren Tuck, senior director of operations, Discovery Bay Games, stated, “Upon viewing the capabilities of the software, I was immediately struck by Intuitive’s easy-to-use interface and functionalities that put all the relevant business information right at users’ fingertips in a straightforward, visual format. I was especially interested in the solution’s remarkable flexibility that allowed it to be configured to meet our specific requirements.”

Discovery Bay has won awards for innovative games, puzzles, and accessories for tablets and iOS-enabled devices. It has partnered with notable licensors including Highlights for Children, Saturday Night Live, and The Smithsonian Institute.

Tuck continued, “The organizational benefits that we foresee from implementing Intuitive at Discovery Bay are hard to quantify when you’re looking at the leaps and bounds we’re about to advance in efficiency and inter-departmental communication. With the growth that we have on the horizon, streamlining our business systems is priority number one, and with this solution in place, we have every confidence that our business will continue to thrive and expand in ways that would have been otherwise impossible.”

Discovery Bay is expanding after starting up in 2006, and requires a more streamlined way of managing its customer relationship software. The company decided on Consona’s Intuitive ERP software to bring operations to a more coordinated level. Requiring a more integrated solution, Discovery Bay will use Consona’s ERP software to prioritize purchase orders, accounts receivable and payable, inventory, and other primary business systems.

The company will employ Consona’s other knowledge management software including its CRM module to manage its customer relationship strategies.

Frank O’Nell, vice president of product management, Consona, stated, “The leap forward that Discovery Bay is taking toward integrated systems and unparalleled access to business information sets the stage for a well-run organization that can weather growth and changes in the market regardless of the company’s size. It is our hope with customers like Discovery Bay that the implementation is just the first step in a long partnership in which we enable them to continue making great products and ensuring satisfied customers.”

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Tammy Wolf