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Telarus Deepens Agreement with inContact Due to Strong Company Growth

By Susan J. Campbell, TMCnet Contributing Editor

Master agent Telarus (News - Alert) is set to expand its current agreement with inContact, taking the provider’s solutions deeper into customer accounts. The penetration potential with an inContact agreement into new markets supports the efforts among both providers to extend their reach and capture more of the market share.

The two market leaders entered into an agreement originally in 2005, enabling Telarus to present inContact solutions to customers in the market. This agreement included support for inContact products. Master agent representatives were able to position inContact solutions according to the needs of the customer base as the cloud is the primary deployment option.

Now, according to a press release, both companies are expanding the relationship in response to their own changes and growth in the global market. Telarus President Adam Edwards expressed his excitement over the expanded agreement. He believes this next step is an important demonstration of inContact’s recognition of Telarus’ potential for growth. A continued engagement with inContact gives Telarus a powerful contact center solution within their arsenal, extending greater interaction value to the customer base.

inContact has certainly earned its market position, paving the way for other providers in the cloud contact center software space. More than 85,000 agents worldwide rely on its platform to interact with customers through multiple, integrated channels. As a result, these interactions are more efficient, optimized to control cost and ensure quality interactions at every turn. Such an approach to customer care can also create pathways to greater profit, ensuring the business improvements and growth necessary to maintain a competitive advantage.

Jon Heaps, VP of sales for inContact, said that over the past few years both companies have experienced dramatic change and growth. This new agreement demonstrates the desire on both sides of the table to focus on a new future together. inContact brings a stronger product to the table, strong sales support and an improved channel to extend value for Telarus.

While the original agreement between the two companies did promote market penetration, it was not as focused on mutual success and deeper level interactions. This new partnership agreement will allow for a more comprehensive approach to promoting and supporting inContact products within Telarus’ customer accounts.

In fact, according to Lanny Gray, VP of business development for Telarus, the level of support their partners receive from the technical experts within inContact demonstrates a commitment to helping engineer and present contact center solutions in a way that helps them win more business. The new agreement allows for a closer alignment so that all parties can work toward a common goal – driving more business.