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Voice Recognition Provider Nuance Intros Interactive Mobile Advertising

By Rajani Baburajan, TMCnet Contributor

Nuance Communications (News - Alert), a provider of voice recognition technology, has launched new technology that is designed to revolutionize the way mobile advertisement is delivered to customers.  The new Nuance Voice Ads integrates Nuance’s voice technology to transform traditional mobile advertising into an engaging and entertaining conversational experience, company officials said.

Voice Ads are easy and fun for consumers to use. An ad appears and prompts the consumer to participate by speaking to it. From there, the conversation drives the experience, which is tailored to meet both the needs of the brand and the consumer.

With this technology the voice recognition solutions provider is targeting the rapidly growing mobile advertising market that is expected to reach $37 billion by 2016—as per the report from eMarketer (News - Alert).

Nuance Voice Ads allows mobile advertisers and creative agencies create a conversation with consumers through the power of voice recognition. It provides brands with an opportunity to deepen the relationship with their consumers and deeply engage them with the brand.

To promote Voice Ads Nuance has partnered with many leading firms in the mobile advertising ecosystem. Some of the creative advertising agencies that have partnered with Nuance include Digitas, OMD (News - Alert) and Leo Burnett.

Nuance has partnered with mobile advertising companies such as Millennial Media, Jumptap and Opera Mediaworks (AdMarvel, Mobile Theory, and 4th Screen), to provide distribution to more than 100,000 app publishers and hundreds of millions of consumers globally.

In addition, mobile rich media ad servers such as Celtra are providing tools for rich media production and analytics on mobile devices.

“Voice Ads redefines the relationship between consumers and mobile advertising, giving them an opportunity to engage with brands in a more meaningful way,” said Michael Thompson (News - Alert), executive vice president and general manager, Nuance Mobile, in a statement.

“Voice has already changed the mobile interface, making it faster and easier for consumers to discover and access information, and find people and content,” Thompson added. “Mobile advertising shouldn’t be any different, and should be designed specifically around the unique capabilities of the mobile device.”

Nuance recently also introduced a password reset solution that allows employees to quickly and easily reset the passwords simply by speaking to the system.